Articles on travel agencies

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Travel Agencies Aggressively Targeting Hotel Brand Name Keywords in PPC [Study]

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A BrandVerity study examining how many online travel agencies featured ads in paid search results when searching for a hotel's brand name found online travel agencies showing up consistently, sometimes in the No. 1 position for a hotel's brand name. A BrandVerity study examining how many online travel agencies featured ads in paid search results when searching for a hotel's brand name found online travel agencies showing up consistently, sometimes in the No. 1 position for a hotel's brand name. 0 Comments

Competition Defines Your SEO Strategy

Understand the business you're in, and what it will take to succeed in that space from an SEO perspective. Do a careful analysis of the competition before deciding on a strategy. Understand the business you're in, and what it will take to succeed in that space from an SEO perspective. Do a careful analysis of the competition before deciding on a strategy. 0 Comments

The New Era of Travel Affiliate Marketing

As the travel segment gets increasing crowded, and the major online travel agencies continue to build brand identity, the race to leverage new opportunities in search and social media is most definitely on for smaller players. As the travel segment gets increasing crowded, and the major online travel agencies continue to build brand identity, the race to leverage new opportunities in search and social media is most definitely on for smaller players. 0 Comments

500 Reasons the Travel Search Industry is About to Explode

As in blow up, or expand greatly, in a good way for search marketers and consumers alike. And no, I am not about to do a list of 500 bullet points, so you can relax, and just catch the highlight reel. As in blow up, or expand greatly, in a good way for search marketers and consumers alike. And no, I am not about to do a list of 500 bullet points, so you can relax, and just catch the highlight reel. 0 Comments