Articles on traditional media

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4 Reasons Why Attribution Is So Hard

attribution

Attribution can be so hard to get "right" because of organizational alignment, tricky metrics, the mobile problem, and the legacy of digital marketing. Attribution can be so hard to get "right" because of organizational alignment, tricky metrics, the mobile problem, and the legacy of digital marketing. 0 Comments

Paid Search Spend Down 6.4% in Q4 2011 [Report]

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Paid search was down 6.4 percent from the same period in 2010, led by pullbacks from the financial, insurance, and local sectors. For the year as a whole, overall Internet spending rose by just .4 percent. Paid search declined 2.8 percent. Paid search was down 6.4 percent from the same period in 2010, led by pullbacks from the financial, insurance, and local sectors. For the year as a whole, overall Internet spending rose by just .4 percent. Paid search declined 2.8 percent. 0 Comments

How to Get Links from Journalists

Getting links from established media can often be a difficult and daunting task. Here are several tips for SEO agencies and online marketers on how to approach journalists and give them a good reason to link to you. Getting links from established media can often be a difficult and daunting task. Here are several tips for SEO agencies and online marketers on how to approach journalists and give them a good reason to link to you. 0 Comments

7 Ways to Promote Your Content as Link Bait

In this week's Link Love column, Justilien Gaspard gives you seven ways to promote a new site project for links and exposure. If your site is already established, these links can help raise your rankings. In this week's Link Love column, Justilien Gaspard gives you seven ways to promote a new site project for links and exposure. If your site is already established, these links can help raise your rankings. 0 Comments