Articles on trademarked

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Interflora Ruling: Trademark Bidding is Fair Game in UK

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A ruling has been made on the Interflora trademark case in the UK. The ruling could impact the restrictions on bidding for trademarked terms in Google AdWords. While Interflora won the case, some bidding permissions have also been granted. A ruling has been made on the Interflora trademark case in the UK. The ruling could impact the restrictions on bidding for trademarked terms in Google AdWords. While Interflora won the case, some bidding permissions have also been granted. 0 Comments

Search Engines and Trademark Issues

The use of trademarked phrases in search engine marketing is controversial, with owners of protected marks at risk of misuse from both competitors and affiliates. The use of trademarked phrases in search engine marketing is controversial, with owners of protected marks at risk of misuse from both competitors and affiliates. 0 Comments

Search Engine Optimization and the Law

Legal experts urge webmasters to think carefully before using tactics such as competitors' words in meta tags or buying trademarked keywords on search engines. Legal experts urge webmasters to think carefully before using tactics such as competitors' words in meta tags or buying trademarked keywords on search engines. 0 Comments

Trademarks In Meta Tags OK, With Good Reason

A US court recently upheld the right for a former Playboy Playmate of the Year to use trademarked terms in her web site's meta tags, in order to properly classify the site with search engines. A US court recently upheld the right for a former Playboy Playmate of the Year to use trademarked terms in her web site's meta tags, in order to properly classify the site with search engines. 0 Comments