Articles on Tracking

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Winter is Coming: How to Prepare for Holiday 2015

holiday-shopping-2015

The holidays are quickly approaching, and while mobile and cross-device tracking continue to be important, social buy buttons, Instagram ads and Gemini are emerging as new focus areas for marketers this year. The holidays are quickly approaching, and while mobile and cross-device tracking continue to be important, social buy buttons, Instagram ads and Gemini are emerging as new focus areas for marketers this year. 0 Comments

Are You Tracking the Most Important PPC Stats?

PPC

Too many marketers are too cavalier about checking their PPC campaigns. Click-through rate, conversion rate, and daily and monthly spend are among the most important metrics. Too many marketers are too cavalier about checking their PPC campaigns. Click-through rate, conversion rate, and daily and monthly spend are among the most important metrics. 0 Comments

Bing to Start Encrypting Search Traffic

Bing Logo

With users' privacy in mind, Bing will begin encrypting its search traffic this summer, though marketers will be provided with limited query term data. With users' privacy in mind, Bing will begin encrypting its search traffic this summer, though marketers will be provided with limited query term data. 0 Comments

How to Use Google Analytics Site Search Reports

Site Search Overview

If your website has a search bar, you need to ensure you’re making the most of this valuable report in Google Analytics. It’s quick to set up and can soon be giving you all sorts of insights and ideas that you may never have had without it. If your website has a search bar, you need to ensure you’re making the most of this valuable report in Google Analytics. It’s quick to set up and can soon be giving you all sorts of insights and ideas that you may never have had without it. 0 Comments

A 5-Step Summer Review for Your PPC Account

back-2-school

Reviewing campaign goals and objectives, auditing analytics and conversion tracking, auditing your campaigns, studying up on enhanced campaigns, and reviewing your quality score are five ways to get your PPC accounts on track by Labor Day. Reviewing campaign goals and objectives, auditing analytics and conversion tracking, auditing your campaigns, studying up on enhanced campaigns, and reviewing your quality score are five ways to get your PPC accounts on track by Labor Day. 0 Comments

How to Measure SEO Success

Success Failure

Correctly measuring the success of an SEO campaign can vary greatly depending on your business type and objectives. However, there are three key performance indicators (KPIs) you should always consider when measuring a campaign's effectiveness. Correctly measuring the success of an SEO campaign can vary greatly depending on your business type and objectives. However, there are three key performance indicators (KPIs) you should always consider when measuring a campaign's effectiveness. 0 Comments

Unified Tracking: Making Sense of Display and Search Data

Arrow Chart

The Holy Grail of digital advertising is a single platform that manages and measures search and display concurrently and conditionally. Interpreting the results still requires some finesse and expertise. The Holy Grail of digital advertising is a single platform that manages and measures search and display concurrently and conditionally. Interpreting the results still requires some finesse and expertise. 0 Comments

Virtual Pageviews -- Ways to Measure so Much More With Analytics

Virtual pageviews and more detailed event tracking now allows Web site owners to get granular and create data to use when making design, marketing, and site architectural decisions. Virtual pageviews and more detailed event tracking now allows Web site owners to get granular and create data to use when making design, marketing, and site architectural decisions. 0 Comments