Articles on total revenue

RSS

13 Metrics Every PPC Report Should Have

Attract Engage Convert Renew

Metrics can be tied back to four basic lifecycle stages of attracting, engaging, converting, and renewing. Let's look at how these stages can apply to your PPC efforts. Depending on the frequency of your reporting, here are 13 metrics to include. Metrics can be tied back to four basic lifecycle stages of attracting, engaging, converting, and renewing. Let's look at how these stages can apply to your PPC efforts. Depending on the frequency of your reporting, here are 13 metrics to include. 0 Comments

Twitter Files for IPO: Reveals Debt, Advertising Revenue Per Timeline View Details

Twitter Money

Twitter’s IPO is expected to be among the largest of tech firms this year. During the most recently closed quarter, average ad revenue per timeline view in the U.S. came in at $2.17, while the rest of the world generated just 30 cents. Twitter’s IPO is expected to be among the largest of tech firms this year. During the most recently closed quarter, average ad revenue per timeline view in the U.S. came in at $2.17, while the rest of the world generated just 30 cents. 0 Comments

Google Reports $13 Billion in Q1 2013 Revenues

google-consolidate-revenues-q1-2013

Google posted a 31 percent increase in year-over-year revenue for the first quarter of 2013. The search giant reported revenues of $13.97 billion. As revenues grow, CEO Larry Page is focusing on future products and Google's growth potential. Google posted a 31 percent increase in year-over-year revenue for the first quarter of 2013. The search giant reported revenues of $13.97 billion. As revenues grow, CEO Larry Page is focusing on future products and Google's growth potential. 0 Comments

Facebook Reports $59 Million Loss in Q3 2012, Share Prices Jump 8%

Facebook Logo

Facebook has reported $1.26 billion in Q3 2012 revenue in their second reporting period as a public company, with a $59 million loss and adjusted profit of $0.12 a share. Immediately, share prices rose 8 percent in after-hours trading. Facebook has reported $1.26 billion in Q3 2012 revenue in their second reporting period as a public company, with a $59 million loss and adjusted profit of $0.12 a share. Immediately, share prices rose 8 percent in after-hours trading. 0 Comments

Marketers Like Facebook, to the Tune of $1.18 Billion in Q2 2012 Revenue

facebook-q2-2012-revenue

Facebook just reported $1.18 billion in Q2 2012 revenue in their first reporting period as a public company. 70 percent of Facebook ad campaigns showed 3x or better ROI, and 49 percent of campaigns showed a return on ad spend of 5x or better. Facebook just reported $1.18 billion in Q2 2012 revenue in their first reporting period as a public company. 70 percent of Facebook ad campaigns showed 3x or better ROI, and 49 percent of campaigns showed a return on ad spend of 5x or better. 0 Comments

My Favorite SEO Research Tool: PPC Data

serp-ranking-difficulty-chart

PPC data brings great clarity to the SEO strategy. PPC campaigns have the benefit of quickly providing a mountain of performance data. Within 30 days of running a PPC campaign, a company can quickly understand which keywords drive actual revenue. PPC data brings great clarity to the SEO strategy. PPC campaigns have the benefit of quickly providing a mountain of performance data. Within 30 days of running a PPC campaign, a company can quickly understand which keywords drive actual revenue. 0 Comments