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Matt Cutts: Write Clear, Understandable Content

Matt Cutts

Whether you're writing something technical or scientific, or you're writing for the general public, Google's Matt Cutts suggests the key to success is a focus on clarity above all else – making sure both experts and regular folks can understand. Whether you're writing something technical or scientific, or you're writing for the general public, Google's Matt Cutts suggests the key to success is a focus on clarity above all else – making sure both experts and regular folks can understand. 0 Comments

23-Point Web Content Litmus Test: Is It Truly Unique, Engaging & High Quality?

litmus-test

Use this guide to evaluate a new article, blog post, video or audio content before hitting publish to ensure you’ve achieved the right mix of quality, engagement, relevance, and originality for regular people and search engines alike. Use this guide to evaluate a new article, blog post, video or audio content before hitting publish to ensure you’ve achieved the right mix of quality, engagement, relevance, and originality for regular people and search engines alike. 0 Comments

The Definitive Guide to AdWords Display Targeting

targeting-placement-topics

AdWords' biggest advantage over other display networks is the extreme granularity of targeting available. There is no reason it can't work as well for you as search. Here's everything you need to know about bidding, optimization and much more. AdWords' biggest advantage over other display networks is the extreme granularity of targeting available. There is no reason it can't work as well for you as search. Here's everything you need to know about bidding, optimization and much more. 0 Comments