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Google: 'How-To' Tax Searches Increase 37% Since 2012

tax-how-to-queries

Google released data about search trends for the 2014 tax season today, which showed "how-to" tax-related searches were up a significant amount since 2012, and YouTube as a favorite for tax payers to retrieve that information. Google released data about search trends for the 2014 tax season today, which showed "how-to" tax-related searches were up a significant amount since 2012, and YouTube as a favorite for tax payers to retrieve that information. 0 Comments

Why Blog: The Benefits of Business Blogging for Visitors & Links

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One of the best ways to approach your blog posts is to put yourself in the shoes of your followers and identify a question they might have. Your assignment is to answer that question with a post. One of the best ways to approach your blog posts is to put yourself in the shoes of your followers and identify a question they might have. Your assignment is to answer that question with a post. 0 Comments

The Value of Lower Search Volume

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Big numbers are a big factor when deciding what makes for a “good” keyword to optimize for, but not the only one. Keywords are more effective as an ensemble, so try not to see only the leads when there is an entire cast of characters on the stage. Big numbers are a big factor when deciding what makes for a “good” keyword to optimize for, but not the only one. Keywords are more effective as an ensemble, so try not to see only the leads when there is an entire cast of characters on the stage. 0 Comments

What is the Click-Through Rate on Google's Top 10 Organic Results? [Infographic]

Our top story last week was the revelation, or perhaps confirmation, that the Number 1 Google Result Gets 36.4% of Clicks. The data really struck a chord with readers, so SEW decided to mock it up the results in a data visualization. Our top story last week was the revelation, or perhaps confirmation, that the Number 1 Google Result Gets 36.4% of Clicks. The data really struck a chord with readers, so SEW decided to mock it up the results in a data visualization. 0 Comments

Direct Hit Debuts at MSN Search, Lycos

Both MSN Search and Lycos are now featuring Direct Hit results, and the company itself has just received $26 million in financing from a variety of venture firms. Both MSN Search and Lycos are now featuring Direct Hit results, and the company itself has just received $26 million in financing from a variety of venture firms. 0 Comments

HotBot Integrates Popularity Into Top Results

Direct Hit is now powering most of HotBot's top results, a change that means clickthrough data is now heavily responsible for what appears in response to a search. Direct Hit is now powering most of HotBot's top results, a change that means clickthrough data is now heavily responsible for what appears in response to a search. 0 Comments

HotBot Integrates Popularity Into Top Results

Direct Hit is now powering most of HotBot's top results, a change that meansclickthrough data is now heavily responsible for what appears in response to asearch. HotBot has not dumped Inktomi, but when there is relevant data from DirectHit, those matches are presented on the first page of results, then Inktomimatches are listed next. "We see this as a way for us to combine the true benefits of both ofthese technologies and provide people with the most accurate results," said David Pritchard, HotBot's marketing director Direct Hit is now powering most of HotBot's top results, a change that meansclickthrough data is now heavily responsible for what appears in response to asearch. HotBot has not dumped Inktomi, but when there is relevant data from DirectHit, those matches are presented on the first page of results, then Inktomimatches are listed next. "We see this as a way for us to combine the true benefits of both ofthese technologies and provide people with the most accurate results," said David Pritchard, HotBot's marketing director 0 Comments