Articles on TLDs

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Link Building With Ahrefs: A How-To Guide

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This step-by-step guide to link building with Ahrefs also looks at how the tool helps sort through massive amounts of data so you can make more positive decisions faster. This step-by-step guide to link building with Ahrefs also looks at how the tool helps sort through massive amounts of data so you can make more positive decisions faster. 0 Comments

Google Webmaster Tools Give Users More Link Data

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Google has announced a change to the way Google Webmaster Tools serves backlinks to users. Now, instead of getting a huge list of backlinks in alphabetical order, they are giving a better representation of all the backlinks. Google has announced a change to the way Google Webmaster Tools serves backlinks to users. Now, instead of getting a huge list of backlinks in alphabetical order, they are giving a better representation of all the backlinks. 0 Comments

International SEO: Top-Level Domains, Subdomains & Subdirectories

International Domains

When getting started in international SEO, one of the most important items of an optimal strategy includes how to properly structure your domain name and URL to signify the country the website is targeting and/or language the website is in. When getting started in international SEO, one of the most important items of an optimal strategy includes how to properly structure your domain name and URL to signify the country the website is targeting and/or language the website is in. 0 Comments

Matt Cutts: Be Careful About How You Choose Your ccTLDs

Matt Cutts

Google considers many ccTLDs to be specific to a country, so be careful about how you choose your TLDs. Particularly, you need to be careful when you're using a ccTLD with the intent to be something different from how it is generally used. Google considers many ccTLDs to be specific to a country, so be careful about how you choose your TLDs. Particularly, you need to be careful when you're using a ccTLD with the intent to be something different from how it is generally used. 0 Comments

How to Start a Realistic International SEO Campaign

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A new international SEO initiative is an exciting undertaking, but can be a daunting task when you take locations, languages, and many other factors into account. Your best success will come from a key combination of focus and realism. A new international SEO initiative is an exciting undertaking, but can be a daunting task when you take locations, languages, and many other factors into account. Your best success will come from a key combination of focus and realism. 0 Comments

.EDU Link School: Tips & Tactics for Snagging Authoritative Links From Higher Ed

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Getting a link from an .edu domain can be very valuable. There are a ton of ripe link opportunities at schools, if you know where to look. Here are a few actionable and high probability tips and tactics for acquiring .edu links. Getting a link from an .edu domain can be very valuable. There are a ton of ripe link opportunities at schools, if you know where to look. Here are a few actionable and high probability tips and tactics for acquiring .edu links. 0 Comments

Multiple Domain Choice: SEO Considerations of Single vs. Multiple Domains

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It can be tough to determine whether you should operate under one umbrella-website or under multiple domains. So what are the pros and cons for working with a single domain or multiple domains? Here are some important SEO considerations. It can be tough to determine whether you should operate under one umbrella-website or under multiple domains. So what are the pros and cons for working with a single domain or multiple domains? Here are some important SEO considerations. 0 Comments

Google Panda & Penguin: A New Way for SEOs to Measure True Impact

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How is the overall impact of a Google Panda or Penguin update/data refresh measured, beyond Google’s own numbers? PM Digital’s Clay Cazier proposes a method of measurement using Google Organic Click Turbulence and invites SEOs to participate. How is the overall impact of a Google Panda or Penguin update/data refresh measured, beyond Google’s own numbers? PM Digital’s Clay Cazier proposes a method of measurement using Google Organic Click Turbulence and invites SEOs to participate. 0 Comments

International SEO: Using XML Sitemaps hreflang= for Geotargeting? Beware of the Kinks

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Using rel="alternate" hreflang="x" is supposed to tell Google which pages should appear to which searchers using x languages, and with regional variations in language. But what happens when a localized site retains the snippet of the original site? Using rel="alternate" hreflang="x" is supposed to tell Google which pages should appear to which searchers using x languages, and with regional variations in language. But what happens when a localized site retains the snippet of the original site? 0 Comments

Google Bids on New gTLDs .google, .youtube., .lol & More

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While Google didn't disclose just how many domains it had applied for, Google chief internet evangelist Vint Cerf said in a company blog post that the company had chosen a number of domains based on their connections to existing Google products. While Google didn't disclose just how many domains it had applied for, Google chief internet evangelist Vint Cerf said in a company blog post that the company had chosen a number of domains based on their connections to existing Google products. 0 Comments

Life After Google Penguin – Going Beyond the Name

Penguins at the Googleplex

Don't try too hard to look for dates and names of updates. Rather, look more to the effects as Google’s algorithm evolves so you can adapt accordingly. What really matters is that Google is looking harder at link spam now, so you should be too. Don't try too hard to look for dates and names of updates. Rather, look more to the effects as Google’s algorithm evolves so you can adapt accordingly. What really matters is that Google is looking harder at link spam now, so you should be too. 0 Comments

Could Google’s New gTLDs Be the Custom URL Answer at Google+?

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Google is one of the few companies speaking out about their intention to acquire new generic top-level domains (gTLDs). They will apply for the trademarked terms you might expect, as well as some “new” ones, but how will they be used? Google is one of the few companies speaking out about their intention to acquire new generic top-level domains (gTLDs). They will apply for the trademarked terms you might expect, as well as some “new” ones, but how will they be used? 0 Comments

Adult Companies Bring Antitrust Lawsuit Against ICANN, .XXX Registry

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Two adult entertainment companies have filed a federal antitrust lawsuit against the operators of the .xxx top-level domain, and the administrator of the Domain Name System (DNS), alleging violations related to the controversial TLD. Two adult entertainment companies have filed a federal antitrust lawsuit against the operators of the .xxx top-level domain, and the administrator of the Domain Name System (DNS), alleging violations related to the controversial TLD. 0 Comments

7 Global Search Marketing Tips

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SES San Francisco attendees were educated on global search marketing best practices by some of the best in the business. Here are some of the big takeaways, including tips on localization, duplicate content, geotargeting, and social advertising. SES San Francisco attendees were educated on global search marketing best practices by some of the best in the business. Here are some of the big takeaways, including tips on localization, duplicate content, geotargeting, and social advertising. 0 Comments

Winning Multinational eCommerce SEO Strategies

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Ecommerce lives and dies on its conversion rate. Get the three key areas covered here right, and you'll be able to conquer those new territories while not just protecting, but actually improving your main territory performance. Ecommerce lives and dies on its conversion rate. Get the three key areas covered here right, and you'll be able to conquer those new territories while not just protecting, but actually improving your main territory performance. 0 Comments

Incorporating Geo-Targeting into Your Link Building

Searchers are getting better all the time at incorporating specific locations into their queries. Ignoring that fact is just fatal. Here are a few simple things you can do to amp up the geo-targeting as you build links. Searchers are getting better all the time at incorporating specific locations into their queries. Ignoring that fact is just fatal. Here are a few simple things you can do to amp up the geo-targeting as you build links. 0 Comments

Who Runs the .GOV and .EDU Domains?

Unlike most other top-level domains, .gov and .edu are restricted to government and educational institutions. Who's in charge of these protected domains? Unlike most other top-level domains, .gov and .edu are restricted to government and educational institutions. Who's in charge of these protected domains? 0 Comments

Domain Name Search Engines

Looking for a domain name or who owns a domain? These services let you narrow in on availability and owners. Looking for a domain name or who owns a domain? These services let you narrow in on availability and owners. 0 Comments