Articles on third position

RSS

How Top vs. Side Position Impacts CPC, Traffic Volume

top-vs-side-impressions-by-rank

The top AdWords positions drive significantly more volume at a higher CTR. For the top three positions on average, clicks were $1 less for the top positions vs. the side positions. So not only is traffic higher, it comes at a reduced cost. The top AdWords positions drive significantly more volume at a higher CTR. For the top three positions on average, clicks were $1 less for the top positions vs. the side positions. So not only is traffic higher, it comes at a reduced cost. 0 Comments