Articles on Thinking

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Bad Link-Building You Should Be Doing

bad-links-coverl

In a lot of cases, links from methods that many would consider bad are not just part of a natural profile but can actually drive traffic and PageRank. In a lot of cases, links from methods that many would consider bad are not just part of a natural profile but can actually drive traffic and PageRank. 0 Comments

Fundamental Elements of Effective User Personas

brain-scan

An accurate depiction of the roles and knowledge base of the intended user is essential. A more thorough description of a role helps inform the design efforts so that you more accurately provide the tools and information users need to succeed. An accurate depiction of the roles and knowledge base of the intended user is essential. A more thorough description of a role helps inform the design efforts so that you more accurately provide the tools and information users need to succeed. 0 Comments

Egobait: How to Get Links & Exposure in a Variety of Verticals

Fish Bait Hook Link

Egobait exists for one main purpose: to increase visibility (which will hopefully generate links). It works well, but it can be done to death. Need some examples of how to do egobait effectively? Eight SEO experts weight in with their top tips. Egobait exists for one main purpose: to increase visibility (which will hopefully generate links). It works well, but it can be done to death. Need some examples of how to do egobait effectively? Eight SEO experts weight in with their top tips. 0 Comments

Has Google Jumped the Shark?

Google's core product (search) has become steadily inferior while distracting people with "cool" technologies. Here's my wish list of things Google should change in 2011 (but probably won't). Google's core product (search) has become steadily inferior while distracting people with "cool" technologies. Here's my wish list of things Google should change in 2011 (but probably won't). 0 Comments

Re-Thinking Link Building

I've yet to meet anyone who loves to chase down links, and the time involved can become costly. Is passing the task off to interns or outsourcing this important task to India the answer? I've yet to meet anyone who loves to chase down links, and the time involved can become costly. Is passing the task off to interns or outsourcing this important task to India the answer? 0 Comments