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3 Ways Context Clues Reveal a Powerful Paid Search Opportunity

Indexed Impressions by Hour of Day and Device Type

Many search marketers still aren't taking users' context clues (e.g., time of day, location, device, and keyword) into account when creating ads. If you're one of them, you're missing out. Here's how to leverage these context clues. Many search marketers still aren't taking users' context clues (e.g., time of day, location, device, and keyword) into account when creating ads. If you're one of them, you're missing out. Here's how to leverage these context clues. 0 Comments

A Great Strategy to Create In-Depth Evergreen Content

In-depth Articles and Evergreen Content

The launch of Google's In-depth articles means that an investment in quality content continues to become a key part of any digital strategy. Don't risk losing out on a big search traffic opportunity. Here's how you can get a piece of the action. The launch of Google's In-depth articles means that an investment in quality content continues to become a key part of any digital strategy. Don't risk losing out on a big search traffic opportunity. Here's how you can get a piece of the action. 0 Comments

Matt Cutts on Links & How to Succeed With Content Marketing

matt-cutts-talks-links

In a newly published interview with Eric Enge, Google's Matt Cutts chats about several aspects of marketing, and link building was front and center. Here are some emerging themes of that discussion, key takeaways, and what it all means to marketers. In a newly published interview with Eric Enge, Google's Matt Cutts chats about several aspects of marketing, and link building was front and center. Here are some emerging themes of that discussion, key takeaways, and what it all means to marketers. 0 Comments

How to Create Great Content: Start by Creating Content for Yourself

moths-light

Here's why a long-term content strategy rooted in "how do I create content that I myself would genuinely want to consume?" rather than "how do I get people to my website?" will raise the quality of your content and help build an audience. Here's why a long-term content strategy rooted in "how do I create content that I myself would genuinely want to consume?" rather than "how do I get people to my website?" will raise the quality of your content and help build an audience. 0 Comments

How to Shift From Guest Posting to Content Marketing in 6 Basic Steps

authority-influencer-acceleration

As an authority, with great visibility, and publishing great content, you will get links. If you've been guest posting solely to obtain links, without regard to any other benefit, here's how to shift into a high value content marketing campaign. As an authority, with great visibility, and publishing great content, you will get links. If you've been guest posting solely to obtain links, without regard to any other benefit, here's how to shift into a high value content marketing campaign. 0 Comments

Multi-Platform Media Usage is Not a Zero Sum Game

more-screens-more-time-spent-on-every-device

Without understanding the waterfall of engagement that occurs with incremental device usage, opportunities may be overlooked to not only reach and engage larger audiences, but also to reinforce the value of their primary media platforms. Without understanding the waterfall of engagement that occurs with incremental device usage, opportunities may be overlooked to not only reach and engage larger audiences, but also to reinforce the value of their primary media platforms. 0 Comments