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8 Lessons for SEOs from Muck Rack’s "Today’s Journalist" Survey

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One of the best ways to improve SEO is to get mentions from major media outlets. Here are eight lessons for SEOs looking to increase those mentions from a recent Muck Rack report. One of the best ways to improve SEO is to get mentions from major media outlets. Here are eight lessons for SEOs looking to increase those mentions from a recent Muck Rack report. 0 Comments

How to Plan Effectively for Content Marketing in 2014

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A well thought out content and PR calendar is the engine that will drive your online visibility. Here's how to continually produce content that is sharable and engaging, and stand out to the media when everyone with a mobile phone is a news source. A well thought out content and PR calendar is the engine that will drive your online visibility. Here's how to continually produce content that is sharable and engaging, and stand out to the media when everyone with a mobile phone is a news source. 0 Comments

Google, Facebook Offer News Sites Lessons on Ad Targeting [Study]

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Only three news sites - CNN, Yahoo News and The New York Times – out of 22 appeared to use high levels of ad targeting, according to a Pew Research Center study. In these cases, 45 percent or more of the ads were different from one user to the next. Only three news sites - CNN, Yahoo News and The New York Times – out of 22 appeared to use high levels of ad targeting, according to a Pew Research Center study. In these cases, 45 percent or more of the ads were different from one user to the next. 0 Comments

Pitching to Google’s Fresh New Algorithm via News, Blogs, Events & Google+

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Today’s companies have more control than ever in delivering news and messages directly to users via blogs, newsrooms and social media networks. With Google's freshness update comes clear opportunities for PR to influence a company’s search results. Today’s companies have more control than ever in delivering news and messages directly to users via blogs, newsrooms and social media networks. With Google's freshness update comes clear opportunities for PR to influence a company’s search results. 0 Comments

Disney, YouTube Strike a Video Deal

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Walt Disney Company and Google's YouTube are partnering together to help gain Web dominance by spending a combined $10 million to $15 million on original video series to help engage children online. This new channel is set to launch in 2012. Walt Disney Company and Google's YouTube are partnering together to help gain Web dominance by spending a combined $10 million to $15 million on original video series to help engage children online. This new channel is set to launch in 2012. 0 Comments

Facebook Fixes Cookie Issues as Lawmakers Urge FTC Privacy Probe

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Reports that Facebook cookies were left in-tact after logout have lawmakers gunning for the social network. The tracking issue has since been fixed, but select data is still tracked and a patent indicates that all this tracking may be intentional. Reports that Facebook cookies were left in-tact after logout have lawmakers gunning for the social network. The tracking issue has since been fixed, but select data is still tracked and a patent indicates that all this tracking may be intentional. 0 Comments

Google’s 13th Birthday: 12 Top Stories From the Past 12 Months

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Google is officially a teenager. The search engine that is synonymous with search and the “don’t be evil” motto has now been part of the web experience for 13 years. To predict what we can expect from Google this year, we must revisit the past. Google is officially a teenager. The search engine that is synonymous with search and the “don’t be evil” motto has now been part of the web experience for 13 years. To predict what we can expect from Google this year, we must revisit the past. 0 Comments