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How to Plan Effectively for Content Marketing in 2014

Plan

A well thought out content and PR calendar is the engine that will drive your online visibility. Here's how to continually produce content that is sharable and engaging, and stand out to the media when everyone with a mobile phone is a news source. A well thought out content and PR calendar is the engine that will drive your online visibility. Here's how to continually produce content that is sharable and engaging, and stand out to the media when everyone with a mobile phone is a news source. 0 Comments

Google Algorithm Tweak Tries to Squash Mug Shot Websites

lindsay-lohan-mug-shot

Google is putting the kibosh on the controversial for-profit mug shot website industry through a recent algorithmic update that extracts such sites from the search results. However, some free speech advocates are questioning the move. Google is putting the kibosh on the controversial for-profit mug shot website industry through a recent algorithmic update that extracts such sites from the search results. However, some free speech advocates are questioning the move. 0 Comments

Content Curation & SEO: A Bad Match?

Content Curation Spectrum

Content curation could be an extremely risky practice if you don't put a lot of effort in, or it lacks editorial voice or a distinctive point of view. After all, Google already has a curated list of content. It's called their search results. Content curation could be an extremely risky practice if you don't put a lot of effort in, or it lacks editorial voice or a distinctive point of view. After all, Google already has a curated list of content. It's called their search results. 0 Comments

Sequencing the DNA of the Perfect Comment [Study]

Attribute Importance for Makes me want to read more comments

A recent study examined the contribution of comments to the readers' experience, and by deconstructing them down to base attributes has determined the importance of these elements. Thus determining "The Perfect Comment". A recent study examined the contribution of comments to the readers' experience, and by deconstructing them down to base attributes has determined the importance of these elements. Thus determining "The Perfect Comment". 0 Comments

Offering Journalists Products for Review: Proceed at Your Own Risk

got-ethics

Most journalists operate under a strict code of ethics that forbid them to participate in product reviews. As such, if you are a search marketer turning to reviews for mass media coverage, you may be looking in the wrong place. Most journalists operate under a strict code of ethics that forbid them to participate in product reviews. As such, if you are a search marketer turning to reviews for mass media coverage, you may be looking in the wrong place. 0 Comments

B2B Marketers: Are You Buying Links or Building Links?

Building Blocks

Is your engagement with an SEO firm the same as participating in a link scheme designed to increase search rankings? Or are your link building efforts working in tandem with your overall marketing strategy and building purposeful relationships? Is your engagement with an SEO firm the same as participating in a link scheme designed to increase search rankings? Or are your link building efforts working in tandem with your overall marketing strategy and building purposeful relationships? 0 Comments

Google Commissioned Report Aims to Protect Search Engine Free Speech Rights

first-amendment

In drawing comparisons to newspapers and other media outlets, scholar Eugene Volokh makes the case against government intervention in search results with a compelling argument to protect the First Amendment editorial rights of Google's algorithm. In drawing comparisons to newspapers and other media outlets, scholar Eugene Volokh makes the case against government intervention in search results with a compelling argument to protect the First Amendment editorial rights of Google's algorithm. 0 Comments

Google, Facebook Offer News Sites Lessons on Ad Targeting [Study]

adtargeting-pew

Only three news sites - CNN, Yahoo News and The New York Times – out of 22 appeared to use high levels of ad targeting, according to a Pew Research Center study. In these cases, 45 percent or more of the ads were different from one user to the next. Only three news sites - CNN, Yahoo News and The New York Times – out of 22 appeared to use high levels of ad targeting, according to a Pew Research Center study. In these cases, 45 percent or more of the ads were different from one user to the next. 0 Comments

Indian Government Pressure Facebook, Google, Twitter to Censor Content

india-flag

Facebook, Google, Twitter face pressure from the Indian authorities to censor sites for content which may defame the government or offend religious sensibilities. IT minister Kapil Sibal met company executives on monday to ask them to screen content. Facebook, Google, Twitter face pressure from the Indian authorities to censor sites for content which may defame the government or offend religious sensibilities. IT minister Kapil Sibal met company executives on monday to ask them to screen content. 0 Comments

Your Ultimate Link Wish List

christmas-snow-globe

Don’t be practical. Make this the year you get inspired with your link wishes and set your sights higher. By thinking, researching, and writing down the things we aspire to, we have a much better chance of actually achieving our ambitions. Don’t be practical. Make this the year you get inspired with your link wishes and set your sights higher. By thinking, researching, and writing down the things we aspire to, we have a much better chance of actually achieving our ambitions. 0 Comments

Local Online Business Listing Hijacking: Protecting Your Identity

Local Hijacker

Listings hijackers and spammers create chaos for legitimate local businesses and the local search industry. Some statistics provide insight on the size of the problem, the most at-risk businesses, and how they can protect their identities. Listings hijackers and spammers create chaos for legitimate local businesses and the local search industry. Some statistics provide insight on the size of the problem, the most at-risk businesses, and how they can protect their identities. 0 Comments

Google's "DDP" Ad Targeting Service on the Way

Google Neal Mohan

Google's powerful ad network may be in for another rush of expansion thanks to a service known to Google insiders as "DDP." DDP is speculated to work as an ad targeting service that helps advertisers find niche audiences. Google's powerful ad network may be in for another rush of expansion thanks to a service known to Google insiders as "DDP." DDP is speculated to work as an ad targeting service that helps advertisers find niche audiences. 0 Comments

Bing and Baidu Team Up for English Search Results

Bing plans to serve english language results on Baidu

Not much is known regarding the extent of the agreement, but we can confirm that Bing results will be intermingled within the Baidu results of English language searches. This could enable Bing to gain some marketshare in China. Not much is known regarding the extent of the agreement, but we can confirm that Bing results will be intermingled within the Baidu results of English language searches. This could enable Bing to gain some marketshare in China. 0 Comments

Google Test Adds Website Names, Subtracts URLs in Search Results

Google Linkedin No URL

Google appears to be testing a new look for search results, adding the name of popular websites including LinkedIn, Facebook, Apple, Wikipedia, Amazon.com, Yahoo, and Bing next to the page's URL. In some cases, Google replaces the URL entirely. Google appears to be testing a new look for search results, adding the name of popular websites including LinkedIn, Facebook, Apple, Wikipedia, Amazon.com, Yahoo, and Bing next to the page's URL. In some cases, Google replaces the URL entirely. 0 Comments

Group-Buying Meets Local Search

The daily deals market continues to grow with new players, as well as established companies weaving deals into their core offerings. At this point, who isn't trying to capture a piece of the daily deals pie? The daily deals market continues to grow with new players, as well as established companies weaving deals into their core offerings. At this point, who isn't trying to capture a piece of the daily deals pie? 0 Comments