Articles on Tests

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Summer Prep for a Very Merry PLA Christmas

beach-snowman

With the recent changes and expansion of Google's Product Listing Ads (PLA) program, it's never too early to start preparing so you can merchandise your inventory like a rock star this holiday season. Here's a calendar that will help you get ready. With the recent changes and expansion of Google's Product Listing Ads (PLA) program, it's never too early to start preparing so you can merchandise your inventory like a rock star this holiday season. Here's a calendar that will help you get ready. 0 Comments

The 7 Deadly Sins of PPC Ad Optimization

7-deadly-sins

Each one of these major PPC ad optimization errors can serve to confound your test results. Avoiding these common mistakes when you set up your ad tests will ensure that the results of your tests will be observable over the long term. Each one of these major PPC ad optimization errors can serve to confound your test results. Avoiding these common mistakes when you set up your ad tests will ensure that the results of your tests will be observable over the long term. 0 Comments

How to Structure Your AdWords Account for Optimal Split Tests

splitting

Split testing is a powerful way to trial two or more options for an element of your campaign and be reasonably confident that the results are accurate. For best results, your account needs to be built with these principles in mind from the start. Split testing is a powerful way to trial two or more options for an element of your campaign and be reasonably confident that the results are accurate. For best results, your account needs to be built with these principles in mind from the start. 0 Comments

Pruning an Overgrown PPC Campaign

too-many-keywords

Whether its overgrown ad groups, sickly keywords, unproductive keywords, overgrown ad copy tests, or a particular product or service is failing to thrive in PPC, it's time to get pruning. Your PPC garden will thank you with healthier growth. Whether its overgrown ad groups, sickly keywords, unproductive keywords, overgrown ad copy tests, or a particular product or service is failing to thrive in PPC, it's time to get pruning. Your PPC garden will thank you with healthier growth. 0 Comments

Panda DNA: Algorithm Tests on the Google Panda Update

panda-dna

Using 50 separate domains, this test on Google’s algorithms sought to answer three questions: Can you be affected by Panda in various degrees? What affects the amount of thin content that is condoned? What is the best way to recover from Panda? Using 50 separate domains, this test on Google’s algorithms sought to answer three questions: Can you be affected by Panda in various degrees? What affects the amount of thin content that is condoned? What is the best way to recover from Panda? 0 Comments

Search Engine Algorithm Research & Testing

google-under-microscope

With so many variables, it’s hard to devise tests that show an effect on individual ranking factors on Google and other search engines. Here are some metrics you can use, and suggestions and warnings for setting up a successful algorithm test. With so many variables, it’s hard to devise tests that show an effect on individual ranking factors on Google and other search engines. Here are some metrics you can use, and suggestions and warnings for setting up a successful algorithm test. 0 Comments

The Tests You Want or the Tests You Need?

aero-get-info

Testing website content and features is a vital part of conversion rate optimization but sometimes carrying out the tests you want must wait until you've done the tests you need take your site to the next level of optimization. Testing website content and features is a vital part of conversion rate optimization but sometimes carrying out the tests you want must wait until you've done the tests you need take your site to the next level of optimization. 0 Comments

Testing Is a Waste of Time

Display advertising is the most difficult ad format to test, especially with A/B testing. Here's a quicker, cheaper solution to increasing ROI. Display advertising is the most difficult ad format to test, especially with A/B testing. Here's a quicker, cheaper solution to increasing ROI. 0 Comments

New Go Site Goes Up

Having given up its goal of being a portal to please all people, the new Gosite was formally unveiled last month. While you may have heard talk about thesite being transformed into a starting point for those seeking "freetime"information such as entertainment, leisure and lifestyle content, so far itinstead retains features that may appeal to general searchers.Specialized freetime information may come in the future, but for now, even Goadmits that the big push is to emphasize search Having given up its goal of being a portal to please all people, the new Gosite was formally unveiled last month. While you may have heard talk about thesite being transformed into a starting point for those seeking "freetime"information such as entertainment, leisure and lifestyle content, so far itinstead retains features that may appeal to general searchers.Specialized freetime information may come in the future, but for now, even Goadmits that the big push is to emphasize search 0 Comments

Go Guides Goes Live

Go's new Go Guides directory went live in September. Similar to the Open Directory, Go Guides makes use of volunteers to catalog the web. Go's new Go Guides directory went live in September. Similar to the Open Directory, Go Guides makes use of volunteers to catalog the web. 0 Comments

Go Guides Goes Live

Go's new Go Guides directory went live in September. Similar to the Open Directory,Go Guides makes use of volunteers to catalog the web.The system has been in beta testing since July, and Go Guide's productmanager Ramsey Ksar says small changes have since been made to make it workbetter foreditors. In particular, a new "Please Edit" button allowsthose reviewing submissions to send them back to the original guide for minorcorrections."People were declining submissions, even if there were little typos,"Ksar said Go's new Go Guides directory went live in September. Similar to the Open Directory,Go Guides makes use of volunteers to catalog the web.The system has been in beta testing since July, and Go Guide's productmanager Ramsey Ksar says small changes have since been made to make it workbetter foreditors. In particular, a new "Please Edit" button allowsthose reviewing submissions to send them back to the original guide for minorcorrections."People were declining submissions, even if there were little typos,"Ksar said 0 Comments