Articles on testing

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5 Signs You Need a New PPC Agency

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During the sales process, agencies often use their A-team to present their pitches. But after signing on with an agency to run your SEM campaigns, you might begin to feel that you have the D-team running your campaigns. Here's what to watch out for. During the sales process, agencies often use their A-team to present their pitches. But after signing on with an agency to run your SEM campaigns, you might begin to feel that you have the D-team running your campaigns. Here's what to watch out for. 0 Comments

Twitter Ads: Are You Wasting Money on Mobile?

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A recent desktop vs. mobile device experiment revealed that targeting mobile devices results in a 60% lower conversion rate and a 160% increase in cost per acquisition. Check out the layout, data, and results from the device targeting experiment. A recent desktop vs. mobile device experiment revealed that targeting mobile devices results in a 60% lower conversion rate and a 160% increase in cost per acquisition. Check out the layout, data, and results from the device targeting experiment. 0 Comments

8 Experiments to Restore Your Faith in PPC Ad Testing

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With positive vibes and a boatload of testing and optimization tips and tricks, nothing should stop you from starting a test today. Check out these PPC ad copy experiments that demonstrate best practice and will also yield great results. With positive vibes and a boatload of testing and optimization tips and tricks, nothing should stop you from starting a test today. Check out these PPC ad copy experiments that demonstrate best practice and will also yield great results. 0 Comments

How to Recover from a PPC Test That Crashed & Burned

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One of the most important elements of conducting tests – especially ineffective tests – is communication. You need to make sure that all stake holders understand what was tested; why the test wasn’t successful; most importantly – what was learned. One of the most important elements of conducting tests – especially ineffective tests – is communication. You need to make sure that all stake holders understand what was tested; why the test wasn’t successful; most importantly – what was learned. 0 Comments

Take Attribution for a Test Drive Using a Secondary Profile

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Not leveraging attribution? Still stuck on a last-click model? You owe it to yourself to improve your media optimization. Experiment with some advanced attribution models. Learn how they can help you better understand your media and customers. Not leveraging attribution? Still stuck on a last-click model? You owe it to yourself to improve your media optimization. Experiment with some advanced attribution models. Learn how they can help you better understand your media and customers. 0 Comments

How to Handle the AdWords Ad Rotation Changes

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Google is changing, in the most idiotic way possible, something that has been a very treasured and fundamental tool to AdWords accounts since Day 1: Google Ad Rotation. Here are a few things PPC account managers can do moving forward. Google is changing, in the most idiotic way possible, something that has been a very treasured and fundamental tool to AdWords accounts since Day 1: Google Ad Rotation. Here are a few things PPC account managers can do moving forward. 0 Comments

Conversion Optimization: 5 More Things to Test

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You’ve run your share of testing to win over the HiPPO’s, you’ve proven your mettle, and won some deserved attention from your peers. What’s next along the golden path of optimization? Where do you go for follow-up ideas on what and how to test? You’ve run your share of testing to win over the HiPPO’s, you’ve proven your mettle, and won some deserved attention from your peers. What’s next along the golden path of optimization? Where do you go for follow-up ideas on what and how to test? 0 Comments

Panda DNA: Algorithm Tests on the Google Panda Update

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Using 50 separate domains, this test on Google’s algorithms sought to answer three questions: Can you be affected by Panda in various degrees? What affects the amount of thin content that is condoned? What is the best way to recover from Panda? Using 50 separate domains, this test on Google’s algorithms sought to answer three questions: Can you be affected by Panda in various degrees? What affects the amount of thin content that is condoned? What is the best way to recover from Panda? 0 Comments

A Lesson in Testing From a Few Stray Dogs

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Testing for better results is hardwired in it seems. When you stop and think about it, we all do it every day. But what are you: an old dog too jaded to figure out a new trick, or a young pup willing to gamble one treat in the hope of getting more? Testing for better results is hardwired in it seems. When you stop and think about it, we all do it every day. But what are you: an old dog too jaded to figure out a new trick, or a young pup willing to gamble one treat in the hope of getting more? 0 Comments

What SEMs Can Learn From Google AdWords Tests & Changes

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Since earlier this year, Google appears to be putting a lot of emphasis on testing the way ad copy is displayed to users. What has changed, what is being tested, and what does that mean for marketers? Since earlier this year, Google appears to be putting a lot of emphasis on testing the way ad copy is displayed to users. What has changed, what is being tested, and what does that mean for marketers? 0 Comments

Testing Is a Waste of Time

Display advertising is the most difficult ad format to test, especially with A/B testing. Here's a quicker, cheaper solution to increasing ROI. Display advertising is the most difficult ad format to test, especially with A/B testing. Here's a quicker, cheaper solution to increasing ROI. 0 Comments