Articles on Testimonials

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Key Takeaways From 5 A/B Tests With Significant Results

A-B Tesing

Always use positive customer testimonials as social proof. Test higher and lower prices. Increase credibility with trust symbols. Find out what matters most to your customers. And don't blindly accept best practices. Here's why. A/B testing is an ongoing process to extract the maximum conversion rate. Sometimes small changes can yield significant results. Here are five examples. 0 Comments

A 7-Step Landing Page Template to Convert Prospects into Leads

keyboard-stethoscope

If you're using PPC to generate leads, then an effective landing page is critical to converting visitors. Use this template that you can adapt to most markets in which your prospects are just becoming aware of a problem and potential solutions. If you're using PPC to generate leads, then an effective landing page is critical to converting visitors. Use this template that you can adapt to most markets in which your prospects are just becoming aware of a problem and potential solutions. 0 Comments

Internet Law 101, Part 1

The basics of trademark law and some guidelines on the proper use of testimonials and endorsements. The basics of trademark law and some guidelines on the proper use of testimonials and endorsements. 0 Comments