Articles on test data

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Killer PPC Testing Using an Ad Testing Matrix

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The test matrix is your roadmap for executing PPC tests – it becomes a living record of all the tests you’ve done. By following a systematic approach to ad testing with a testing matrix, you’ll give yourself the best chance at great ROI from PPC. The test matrix is your roadmap for executing PPC tests – it becomes a living record of all the tests you’ve done. By following a systematic approach to ad testing with a testing matrix, you’ll give yourself the best chance at great ROI from PPC. 0 Comments

The PPC Test You Shouldn’t Run

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PPC managers can be tempted to immediately try all the latest and greatest new features. It’s like a dessert table of delicious PPC choices – you can’t decide, so you grab one of each. Here’s why testing too many things at once can backfire. PPC managers can be tempted to immediately try all the latest and greatest new features. It’s like a dessert table of delicious PPC choices – you can’t decide, so you grab one of each. Here’s why testing too many things at once can backfire. 0 Comments