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Inside Google's Debate Over Search Retargeting

Google Adwords Remarketing

Staffers in Google's display ad operation are frustrated. They can't leverage search queries to create customized ads outside the search environment. Why doesn't Google want more personalized offers, better ad performance, and more revenue? Staffers in Google's display ad operation are frustrated. They can't leverage search queries to create customized ads outside the search environment. Why doesn't Google want more personalized offers, better ad performance, and more revenue? 0 Comments