Articles on technology

RSS

Evolution in Digital Marketing Skill Sets

evolution-of-man-illustration-in-silhouette

Because of technological advancements in the search marketing industry, marketing effectiveness is quickly becoming dependent on software to manage the volume of information and deliver the data to make the right decisions. Because of technological advancements in the search marketing industry, marketing effectiveness is quickly becoming dependent on software. 0 Comments

BloomReach Adds 4 New Metrics to Measure Page Quality

bloomreach-dashboard-cqm

BloomReach's “Continuous Quality Management” (CQM) technology scores web pages relative to other pages across the web with similar types of content. It goes beyond just the keywords and looks at all content elements on a page, including the intent. BloomReach's “Continuous Quality Management” (CQM) technology scores web pages relative to other pages across the web with similar types of content. It goes beyond just the keywords and looks at all content elements on a page, including the intent. 0 Comments

Yahoo iPhone App Gets Story Summaries, Better Video & Image Search

yahoo-app-image-search-paradise-beach

Yahoo has launched an iPhone app using Summly's technology less than a month after buying the firm for $30 million. The Yahoo app allows users to search for news topics they are interested in and displays summarized versions of chosen articles. Yahoo has launched an iPhone app using Summly's technology less than a month after buying the firm for $30 million. The Yahoo app allows users to search for news topics they are interested in and displays summarized versions of chosen articles. 0 Comments

How to Combine Your Online Marketing Technologies Effectively & Efficiently

integrate

Integrating your online marketing tools can be difficult, but the benefits are sizeable. Done correctly, not only does it allow for a more efficient use of time and resources, but also offers the potential for deeper insights and greater ROI. Integrating your online marketing tools can be difficult, but the benefits are sizeable. Done correctly, not only does it allow for a more efficient use of time and resources, but also offers the potential for deeper insights and greater ROI. 0 Comments

Getting Ahead Of The Competition - An 8 Step Approach Using Share Of Voice

apparal-keywords-discovered-recently-share-of-voice

Understanding where your competitors are positioned in SEO important in today’s competitive landscape and essential to getting ahead in organic search and meeting these goals. Follow this structure for successful competitive intelligence. Understanding where your competitors are positioned in SEO important in today’s competitive landscape and essential to getting ahead in organic search and meeting these goals. Follow this structure for successful competitive intelligence. 0 Comments

Google Adds Voice Search to Google Maps

google-maps-voice-search-speak-now

Google has added voice search to Google Maps for Chrome users, allowing users to ask for directions verbally and more find hard-to-spell locations. The addition is part of the ongoing integration of voice-recognition technology. Google has added voice search to Google Maps for Chrome users, allowing users to ask for directions verbally and more find hard-to-spell locations. The addition is part of the ongoing integration of voice-recognition technology. 0 Comments

Optimizing Display

Display advertising, with the advent of view-through tracking and attribution technology, is going through a major rebirth. Display advertising, with the advent of view-through tracking and attribution technology, is going through a major rebirth. 0 Comments

A Modest Proposal: Technology in Search

Many times, clients have been wowed by technology, but later dissatisfied with the service and strategy they received. Those are the ones who realized they should have paid more attention to the people presenting instead of the technology. Many times, clients have been wowed by technology, but later dissatisfied with the service and strategy they received. Those are the ones who realized they should have paid more attention to the people presenting instead of the technology. 0 Comments