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Product Listing Ads Click-Through Rate 21% Higher Than Text Ads [Study]

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Marin Software released a report examining the performance of product listing ads (PLAs). The research found that PLAs not only have a higher click-through rate (CTR) than text ads, but PLA CTRs have increased each month since February. Marin Software released a report examining the performance of product listing ads (PLAs). The research found that PLAs not only have a higher click-through rate (CTR) than text ads, but PLA CTRs have increased each month since February. 0 Comments

Google PLA Ads: 6 Ways to Crush It

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As this channel continues to grow, it will become increasingly important to actively optimize your PLA campaigns. Once your PLAs are live in AdWords, you should start adopting these techniques to continue to stay ahead of the competition. As this channel continues to grow, it will become increasingly important to actively optimize your PLA campaigns. Once your PLAs are live in AdWords, you should start adopting these techniques to continue to stay ahead of the competition. 0 Comments

3 Holiday PPC Tips for Ecommerce Advertisers With Thousands of Products

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When you have (tens of) thousands of products, each with a different price and margin, and multiple categories, PPC life can get complicated indeed. Here are three opportunities for e-tailers. Act quick to implement these to ride the holiday wave. When you have (tens of) thousands of products, each with a different price and margin, and multiple categories, PPC life can get complicated indeed. Here are three opportunities for e-tailers. Act quick to implement these to ride the holiday wave. 0 Comments

Google AdWords Support Driving You Bonkers? 3 Common Google Shopping Issues Debunked

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Now that October is finally here, the fall shift to paid Google Shopping has many online merchants scrambling to create their Product Listing Ads (PLA) campaigns in AdWords. Here's how to solve three potential validation issues when setting up PLAs. Now that October is finally here, the fall shift to paid Google Shopping has many online merchants scrambling to create their Product Listing Ads (PLA) campaigns in AdWords. Here's how to solve three potential validation issues when setting up PLAs. 0 Comments

Power Guest Posting for SEO

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Providing great content to authoritative people who are searching for it is a great way to build relationships with important people. This process outlines the basic tactics for power guest posting: finding websites, coming up with content, and making the approach. Providing great content to authoritative people who are searching for it is a great way to build relationships with important people. This process outlines the basic tactics for power guest posting: finding websites, coming up with content, and making the approach. 0 Comments

How Inventory Feeds are Changing Paid Search Advertising

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Retail paid search without keywords is here: one product can appear in up to three places, each with different messaging and presentation. So how can retailers can increase exposure as profitably as possible for product catalog and data feeds? Retail paid search without keywords is here: one product can appear in up to three places, each with different messaging and presentation. So how can retailers can increase exposure as profitably as possible for product catalog and data feeds? 0 Comments

9 Ways to Work with Your Client's PR Agency

It's the job of SEO and public relations agencies to deliver content and grow a relevant audience. While objectives and success metrics may differ, there is often (and more increasingly) a great deal of overlap in method. It's the job of SEO and public relations agencies to deliver content and grow a relevant audience. While objectives and success metrics may differ, there is often (and more increasingly) a great deal of overlap in method. 0 Comments