Articles on targeting strategy

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10 Common Google PLA Mistakes (And How to Fix Them!)

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Google's Product Listing Adds have posed serious challenges for retailers of all sizes. Here are 10 of the most common mistakes that search marketers make, as well as some advice on how to address them to improve your own PLA campaigns. Google's Product Listing Adds have posed serious challenges for retailers of all sizes. Here are 10 of the most common mistakes that search marketers make, as well as some advice on how to address them to improve your own PLA campaigns. 0 Comments

Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

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There are many unique differences in user behavior by device that can provide marketers with insights on not only the when and where – but how consumers use smartphone and tablet devices for their specific research and purchase-related needs. There are many unique differences in user behavior by device that can provide marketers with insights on not only the when and where – but how consumers use smartphone and tablet devices for their specific research and purchase-related needs. 0 Comments

Mobile Targeting Definitions Every Marketer Must Know

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The mobile industry continues to grow and develop its technology and user base. A basic understanding of these essential targeting terms is important in speaking to both industry-mates and clients about the unique mobile targeting capabilities. The mobile industry continues to grow and develop its technology and user base. A basic understanding of these essential targeting terms is important in speaking to both industry-mates and clients about the unique mobile targeting capabilities. 0 Comments