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Bing Rolls Out Tablet-Related Device Targeting Updates

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After announcing it would make changes to targeting functionality, Bing has begun migrating to unified device targeting based on simplicity, efficiency and control. After announcing it would make changes to targeting functionality, Bing has begun migrating to unified device targeting based on simplicity, efficiency and control. 0 Comments

3 New Bing Ads Geotargeting Features Now Available

location visual on map bing ads

Bing Ads has updated its geotargeting to give advertisers better map control and radius targeting. It also combines the ability to use radius targeting with location targeting. The updates are available in Bing Ads Editor and V9 API. Bing Ads has updated its geotargeting to give advertisers better map control and radius targeting. It also combines the ability to use radius targeting with location targeting. The updates are available in Bing Ads Editor and V9 API. 0 Comments

You Can Now Link Your Google My Business & AdWords Accounts

50 Percent of Smartphone Searchers Visit Local Stores

Google has announced an update to location extensions that will let advertisers link their Google My Business and AdWords accounts to ensure consumers will receive the correct local information they need when they're ripe to purchase. Google has announced an update to location extensions that will let advertisers link their Google My Business and AdWords accounts to ensure consumers will receive the correct local information they need when they're ripe to purchase. 0 Comments

Bing Ads Revamps Tablet, Mobile Targeting for Better AdWords Compatibility

Bing Ads

Device targeting on Bing Ads is getting a big overhaul. The goal is to bring Bing Ads in line with what Google AdWords, with the ability to target specific devices – desktop, tablet, and smartphone. The changes will rollout over the next year. Device targeting on Bing Ads is getting a big overhaul. The goal is to bring Bing Ads in line with what Google AdWords, with the ability to target specific devices – desktop, tablet, and smartphone. The changes will rollout over the next year. 0 Comments

Dive Into Google AdWords New Mobile App Promotion Capabilities

App Marketing

Advertisers have been limited to utilizing a sitelink to promote their app. But new some new AdWords features will provide additional promotional capabilities that surpass a small sitelink. Here's a deeper look into what's coming soon. Advertisers have been limited to utilizing a sitelink to promote their app. But new some new AdWords features will provide additional promotional capabilities that surpass a small sitelink. Here's a deeper look into what's coming soon. 0 Comments

Google AdWords RLSA: 3 Ways to Take Full Advantage

Google AdWords Remarketing List New Audience

RLSA is a very powerful tool, especially as personalization continues as a trend across the digital landscape. Here are three tips on keyword targeting, bidding, and ad copy, plus three important reminders on how to set up RLSA for success. RLSA is a very powerful tool, especially as personalization continues as a trend across the digital landscape. Here are three tips on keyword targeting, bidding, and ad copy, plus three important reminders on how to set up RLSA for success. 0 Comments

Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

Children With Tablet

Targeting via the GDN is extremely complex and it’s difficult to master. There are a few pitfalls that may cause you to generate erroneous spend, resulting in poor performance – but ultimately, I blame the children. Here's why... Targeting via the GDN is extremely complex and it’s difficult to master. There are a few pitfalls that may cause you to generate erroneous spend, resulting in poor performance – but ultimately, I blame the children. Here's why... 0 Comments

SEO Quick Wins: Google Query Data

Google GWT query data

Your goal: to ensure you're getting the most from your SERP display and keyword targeting. Here's how to use Google Analytics to get at non-branded query data to improve your click-through rate, focus term targeting, and improve search rankings. Your goal: to ensure you're getting the most from your SERP display and keyword targeting. Here's how to use Google Analytics to get at non-branded query data to improve your click-through rate, focus term targeting, and improve search rankings. 0 Comments

Using Multipliers Effectively in AdWords

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The ability to start with a keyword bid and layer on increases or decreases in aggressiveness based on conversion rate of different user groups is a fantastic development for AdWords advertisers. Make sure your bidding strategies can cope. The ability to start with a keyword bid and layer on increases or decreases in aggressiveness based on conversion rate of different user groups is a fantastic development for AdWords advertisers. Make sure your bidding strategies can cope. 0 Comments

How Display Campaigns Are Becoming Enhanced

Google Display Network Logo

Display campaigns haven't been enhanced in quite the same way as search. It's harder to converge devices around display, because of the differences in capabilities. However, some sexy new features are making their way into your accounts. Display campaigns haven't been enhanced in quite the same way as search. It's harder to converge devices around display, because of the differences in capabilities. However, some sexy new features are making their way into your accounts. 0 Comments

2013: Tipping Point for Mobile Ad Monetization

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Display ads, localized info, and deals will be critical for successful mobile monetization. Marketers who tailor their ad campaigns based on device and develop strategies to drive traffic to mobile websites will inevitably see higher returns. Display ads, localized info, and deals will be critical for successful mobile monetization. Marketers who tailor their ad campaigns based on device and develop strategies to drive traffic to mobile websites will inevitably see higher returns. 0 Comments

3 Tactics for Demographic Targeting on the Google Display Network

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Targeting users via psychographic and demographic information on the Google Display Network is nowhere near as easy as Facebook. But with some effort, research, and a patchwork plan, you can apply your defined Facebook audiences to your GDN efforts. Targeting users via psychographic and demographic information on the Google Display Network is nowhere near as easy as Facebook. But with some effort, research, and a patchwork plan, you can apply your defined Facebook audiences to your GDN efforts. 0 Comments

Google AdWords Adds Flexible Reach Targeting to Display Network

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Flexible reach settings will now give you more control over your settings at the ad group level for the Google Display Network. The new Flexible Reach will allow advertisers the ability to dive deeper and fine tune their accounts in greater detail. Flexible reach settings will now give you more control over your settings at the ad group level for the Google Display Network. The new Flexible Reach will allow advertisers the ability to dive deeper and fine tune their accounts in greater detail. 0 Comments

Improve Your Google Display Network Performance – Avoid These 5 Common Mistakes

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More advertisers are taking advantage of Google’s Display Network in their online advertising mix. And, as when you begin to use any new system, mistakes are bound to be made. Here’s how to avoid some common pitfalls and improve your performance. More advertisers are taking advantage of Google’s Display Network in their online advertising mix. And, as when you begin to use any new system, mistakes are bound to be made. Here’s how to avoid some common pitfalls and improve your performance. 0 Comments

Top 10 PPC Campaign Mistakes

Top 10 PPC Mistakes

PPC advertising is a powerful mechanism for creating new customers. It is; however, one that is ripe with trip wires, snares, and third rails. Here are the top 10 most common PPC campaign mistakes that prevent companies from finding a pot of gold. PPC advertising is a powerful mechanism for creating new customers. It is; however, one that is ripe with trip wires, snares, and third rails. Here are the top 10 most common PPC campaign mistakes that prevent companies from finding a pot of gold. 0 Comments

The Definitive Guide to AdWords Display Targeting

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AdWords' biggest advantage over other display networks is the extreme granularity of targeting available. There is no reason it can't work as well for you as search. Here's everything you need to know about bidding, optimization and much more. AdWords' biggest advantage over other display networks is the extreme granularity of targeting available. There is no reason it can't work as well for you as search. Here's everything you need to know about bidding, optimization and much more. 0 Comments

3 Keys to Optimizing Your PPC Campaign Structure

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Campaign structure optimization is critical, but remains woefully undervalued. Let’s look at the three main areas you should focus on when creating the structure of your account: relevancy, better budget control, and advanced targeting. Campaign structure optimization is critical, but remains woefully undervalued. Let’s look at the three main areas you should focus on when creating the structure of your account: relevancy, better budget control, and advanced targeting. 0 Comments