Articles on targeting

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Beyond Remarketing: Powerful Ways to Leverage Audience Data

audience-data

There's so much data available that it can be overwhelming. Beyond Google and Facebook, marketers can use that data to develop loyalty, remarketing lapsed customers, and cross-sell. There's so much data available that it can be overwhelming. Beyond Google and Facebook, marketers can use that data to develop loyalty, remarketing lapsed customers and cross-sell. 0 Comments

Which Placements Should I Exclude on the Google Display Network?

minefield-04

The display network can be inconsistent - so when deciding which sites you shouldn't serve, it's important to focus on performance, brand match, and the placement's content and audience. The display network can be inconsistent - so when deciding which sites you shouldn't serve, it's important to focus on performance, brand match, and the placement's content and audience. 0 Comments

Bing Ads Improves Age and Gender Targeting

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Bing ads has recently doubled its global coverage of demographic data from search and display behavior, allowing advertisers to better target consumers by age and gender. Bing ads has recently doubled its global coverage of demographic data from search and display behavior, allowing advertisers to better target consumers by age and gender. 0 Comments

How a Standard of Practice Can Make Your Search Agency Better

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Having a standard of practice demonstrates quality and consistency, both for clients and employees. At the same time, too-stringent guidelines can stifle creativity and passion. Having a standard of practice demonstrates quality and consistency, both for clients and employees. At the same time, too-stringent guidelines can stifle creativity and passion. 0 Comments

Bing Rolls Out Tablet-Related Device Targeting Updates

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After announcing it would make changes to targeting functionality, Bing has begun migrating to unified device targeting based on simplicity, efficiency and control. After announcing it would make changes to targeting functionality, Bing has begun migrating to unified device targeting based on simplicity, efficiency and control. 0 Comments

3 New Bing Ads Geotargeting Features Now Available

location visual on map bing ads

Bing Ads has updated its geotargeting to give advertisers better map control and radius targeting. It also combines the ability to use radius targeting with location targeting. The updates are available in Bing Ads Editor and V9 API. Bing Ads has updated its geotargeting to give advertisers better map control and radius targeting. It also combines the ability to use radius targeting with location targeting. The updates are available in Bing Ads Editor and V9 API. 0 Comments

You Can Now Link Your Google My Business & AdWords Accounts

50 Percent of Smartphone Searchers Visit Local Stores

Google has announced an update to location extensions that will let advertisers link their Google My Business and AdWords accounts to ensure consumers will receive the correct local information they need when they're ripe to purchase. Google has announced an update to location extensions that will let advertisers link their Google My Business and AdWords accounts to ensure consumers will receive the correct local information they need when they're ripe to purchase. 0 Comments

Bing Ads Revamps Tablet, Mobile Targeting for Better AdWords Compatibility

Bing Ads

Device targeting on Bing Ads is getting a big overhaul. The goal is to bring Bing Ads in line with what Google AdWords, with the ability to target specific devices – desktop, tablet, and smartphone. The changes will rollout over the next year. Device targeting on Bing Ads is getting a big overhaul. The goal is to bring Bing Ads in line with what Google AdWords, with the ability to target specific devices – desktop, tablet, and smartphone. The changes will rollout over the next year. 0 Comments

Dive Into Google AdWords New Mobile App Promotion Capabilities

App Marketing

Advertisers have been limited to utilizing a sitelink to promote their app. But new some new AdWords features will provide additional promotional capabilities that surpass a small sitelink. Here's a deeper look into what's coming soon. Advertisers have been limited to utilizing a sitelink to promote their app. But new some new AdWords features will provide additional promotional capabilities that surpass a small sitelink. Here's a deeper look into what's coming soon. 0 Comments

Google AdWords RLSA: 3 Ways to Take Full Advantage

Google AdWords Remarketing List New Audience

RLSA is a very powerful tool, especially as personalization continues as a trend across the digital landscape. Here are three tips on keyword targeting, bidding, and ad copy, plus three important reminders on how to set up RLSA for success. RLSA is a very powerful tool, especially as personalization continues as a trend across the digital landscape. Here are three tips on keyword targeting, bidding, and ad copy, plus three important reminders on how to set up RLSA for success. 0 Comments

Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

Children With Tablet

Targeting via the GDN is extremely complex and it’s difficult to master. There are a few pitfalls that may cause you to generate erroneous spend, resulting in poor performance – but ultimately, I blame the children. Here's why... Targeting via the GDN is extremely complex and it’s difficult to master. There are a few pitfalls that may cause you to generate erroneous spend, resulting in poor performance – but ultimately, I blame the children. Here's why... 0 Comments

SEO Quick Wins: Google Query Data

Google GWT query data

Your goal: to ensure you're getting the most from your SERP display and keyword targeting. Here's how to use Google Analytics to get at non-branded query data to improve your click-through rate, focus term targeting, and improve search rankings. Your goal: to ensure you're getting the most from your SERP display and keyword targeting. Here's how to use Google Analytics to get at non-branded query data to improve your click-through rate, focus term targeting, and improve search rankings. 0 Comments

Using Multipliers Effectively in AdWords

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The ability to start with a keyword bid and layer on increases or decreases in aggressiveness based on conversion rate of different user groups is a fantastic development for AdWords advertisers. Make sure your bidding strategies can cope. The ability to start with a keyword bid and layer on increases or decreases in aggressiveness based on conversion rate of different user groups is a fantastic development for AdWords advertisers. Make sure your bidding strategies can cope. 0 Comments

How Display Campaigns Are Becoming Enhanced

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Display campaigns haven't been enhanced in quite the same way as search. It's harder to converge devices around display, because of the differences in capabilities. However, some sexy new features are making their way into your accounts. Display campaigns haven't been enhanced in quite the same way as search. It's harder to converge devices around display, because of the differences in capabilities. However, some sexy new features are making their way into your accounts. 0 Comments

2013: Tipping Point for Mobile Ad Monetization

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Display ads, localized info, and deals will be critical for successful mobile monetization. Marketers who tailor their ad campaigns based on device and develop strategies to drive traffic to mobile websites will inevitably see higher returns. Display ads, localized info, and deals will be critical for successful mobile monetization. Marketers who tailor their ad campaigns based on device and develop strategies to drive traffic to mobile websites will inevitably see higher returns. 0 Comments