Articles on targeted advertising

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Yahoo Launches Localworks, a Listing Management Tool for Small Business

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The new product, which Yahoo is launching in connection with location software company Yext, is designed to help companies easily update their online listings across more than 40 online platforms designed to reach 150 million local searchers. The new product, which Yahoo is launching in connection with location software company Yext, is designed to help companies easily update their online listings across more than 40 online platforms designed to reach 150 million local searchers. 0 Comments

What's the Buzz Behind Behavioral Advertising?

Behavioral advertising has been getting plenty of attention lately for being the next big thing since the advent of contextual advertising. Why are search marketers so excited? Behavioral advertising has been getting plenty of attention lately for being the next big thing since the advent of contextual advertising. Why are search marketers so excited? 0 Comments

What Would Google Vote For?

A new site puts a spin on the 'am I hot or not' craze, by using Google to assess the relative popularity of opposite or 'competing' search terms. A new site puts a spin on the 'am I hot or not' craze, by using Google to assess the relative popularity of opposite or 'competing' search terms. 0 Comments