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Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

back-to-school-sales-search-trends

School may have just got out for some, but that doesn’t mean search marketers can take a break. According to data coming from PM Digital's fourth annual "Back To School Trend Report," the back-to-school marketing season is in full swing. With much of the U.S. going back to school in late August or early September, that puts retailers into prime search opportunity starting in July. 0 Comments

Pre-PPC Strategies For Launching a New Product

Favorite Iinterests of women ... Whole Foods Market

These three steps, iterated until you get what you're looking for, can get you to the stage where it makes sense to invest in the creation of your Minimum Viable Product, at which point you can start using PPC to see if anyone will buy. These three steps, iterated until you get what you're looking for, can get you to the stage where it makes sense to invest in the creation of your Minimum Viable Product, at which point you can start using PPC to see if anyone will buy. 0 Comments

4 Mistakes Agencies Make to Lose Clients

Client Agency Love

Not understanding the client's business or economics, not doing enough keyword and competitive analysis, using a generic proposal template, and lack of communication and reporting the wrong metrics will cost you future business and current clients. Attract new clients and keep clients longer by avoiding these mistakes. These tips will help your search agency or consulting business be more successful. 0 Comments

Google Improves GDN Targeting With Bizo Audience Segments

target-your-customers

Google is testing new targeting capabilities through a partnership with Bizo. Advertisers can select Bizo audience segments within Google AdWords for display campaigns. Available segments include beauty, fashion, parenting, technology, and music. Google is testing new targeting capabilities through a partnership with Bizo. Advertisers can select Bizo audience segments within Google AdWords for display campaigns. Available segments include beauty, fashion, parenting, technology, and music. 0 Comments

A Guide to Google AdWords Bid Adjustments & 10 Top Strategies

Location Bid Adjustments

Bid adjustments are a percentage change to a bid and allow for an increase or decease for better control of where and when ads are shown. Here's how to effectively use bid adjustments and multiple bid adjustments, plus 10 tips for success. Bid adjustments are a percentage change to a bid and allow for an increase or decease for better control of where and when ads are shown. Here's how to effectively use bid adjustments and multiple bid adjustments, plus 10 tips for success. 0 Comments

New Technology Enables One-to-One Mobile Targeting

device-location-identifier-time

The mobile device is the single device that follows a person around at all times. Targeting capabilities in the mobile space are still limited but a new platform by a company called 4Info has opened up tremendous possibilities for advertisers. The mobile device is the single device that follows a person around at all times. Targeting capabilities in the mobile space are still limited but a new platform by a company called 4Info has opened up tremendous possibilities for advertisers. 0 Comments

Going Global: Localize Your Message for Holiday Retail Traffic

globes

The holiday season is nearing and retailers are gearing up to attract an influx of shoppers. Here are four ways e-commerce companies can reach a wide scope of holiday consumers in different cultures and increase revenues and build brand loyalty. The holiday season is nearing and retailers are gearing up to attract an influx of shoppers. Here are four ways e-commerce companies can reach a wide scope of holiday consumers in different cultures and increase revenues and build brand loyalty. 0 Comments

How to Create a Content Calendar to Correlate SEO Results

example-seo-content-calendar

You want to create content that is relevant and interesting. Once all that hard work starts to show improved results, don’t let others take all the credit for traffic uplifts across non-brand terms and ranking improvements for target keywords. You want to create content that is relevant and interesting. Once all that hard work starts to show improved results, don’t let others take all the credit for traffic uplifts across non-brand terms and ranking improvements for target keywords. 0 Comments

23-Point Web Content Litmus Test: Is It Truly Unique, Engaging & High Quality?

litmus-test

Use this guide to evaluate a new article, blog post, video or audio content before hitting publish to ensure you’ve achieved the right mix of quality, engagement, relevance, and originality for regular people and search engines alike. Use this guide to evaluate a new article, blog post, video or audio content before hitting publish to ensure you’ve achieved the right mix of quality, engagement, relevance, and originality for regular people and search engines alike. 0 Comments

2 Hidden Adwords Campaign Settings That Can Trip You Up

adwords-location-options-advanced

There are a seemingly endless number of options, and not all of them are readily apparent in the Google AdWords interface. Keep these settings in mind when creating your next new campaign to potentially turn mediocre results into amazing results! There are a seemingly endless number of options, and not all of them are readily apparent in the Google AdWords interface. Keep these settings in mind when creating your next new campaign to potentially turn mediocre results into amazing results! 0 Comments

Google Users Dislike Personalized Search Results [Survey]

Google personalized results toggle button

Should Google’s search results be personalized based on past searches and information from social networking sites? Forty-five percent of respondents to a recent Google search survey said no, compared to 15.5 percent who said yes. Should Google’s search results be personalized based on past searches and information from social networking sites? Forty-five percent of respondents to a recent Google search survey said no, compared to 15.5 percent who said yes. 0 Comments

2 Non-Obvious PPC Split Tests

plane-aisle

Simple PPC split testing can provide market insights that allow you to connect deeply and powerfully with your prospects. All that’s required is a willingness to think, wonder, and ask. Here are two questions to jump-start your own deep curiosity. Simple PPC split testing can provide market insights that allow you to connect deeply and powerfully with your prospects. All that’s required is a willingness to think, wonder, and ask. Here are two questions to jump-start your own deep curiosity. 0 Comments

Is Your Facebook Ad Image Worthy of People’s Attention?

show-off-your-photography

If your Facebook ads could talk, they’d probably scream “LOOK AT ME!” But they can’t, leaving it up to you to do a good job of grabbing as much attention as possible. Here are four elements to help you create visually stunning Facebook ads. If your Facebook ads could talk, they’d probably scream “LOOK AT ME!” But they can’t, leaving it up to you to do a good job of grabbing as much attention as possible. Here are four elements to help you create visually stunning Facebook ads. 0 Comments

Top 5 Considerations For International SEO

global-seo

Extending your web presence globally can be challenging, especially without local resources at your disposal, but it can be done. Understanding the basic principles of International SEO will ready you to enter a new foreign market successfully. Extending your web presence globally can be challenging, especially without local resources at your disposal, but it can be done. Understanding the basic principles of International SEO will ready you to enter a new foreign market successfully. 0 Comments

Trada Launches Crowdsourced Facebook Ads Marketplace

trada-facebook-campaign-ad-details

Trada just launched a new Facebook Ads marketplace, adding graphic designers to their paid search crowdsourcing system. Agencies and SMBs can increase CTR and conversions with hyper-targeting and fresh imagery on Facebook. Trada just launched a new Facebook Ads marketplace, adding graphic designers to their paid search crowdsourcing system. Agencies and SMBs can increase CTR and conversions with hyper-targeting and fresh imagery on Facebook. 0 Comments

Facebook Page Analytics Updated with Conversation Metrics & API

New Facebook Insights

Facebook has launched new Page Insights, allowing brands to look deeper into social word-of-mouth and the virality of their posts. One metric, “People Talking About This,” is displayed publicly for you - and your competitors - to see. Facebook has launched new Page Insights, allowing brands to look deeper into social word-of-mouth and the virality of their posts. One metric, “People Talking About This,” is displayed publicly for you - and your competitors - to see. 0 Comments

5 Options for Choosing a Country, Region, or Language Selector

country-selector

For multinational or international companies, there are many choices when it comes to selectors. What’s most important is that you choose one that fits your business and you pay attention to the impacts it may have to both SEO and usability. For multinational or international companies, there are many choices when it comes to selectors. What’s most important is that you choose one that fits your business and you pay attention to the impacts it may have to both SEO and usability. 0 Comments

17 Tips for Tip-Based Content – How to Research, Scale & Promote

tip-of-the-iceberg

A proposed definition of "tips" (the smallest documentable unit of "how-to" do something) for marketers and ideas and direction for link strategists and other content marketers on how to utilize tip-based content to meet marketing goals. A proposed definition of "tips" (the smallest documentable unit of "how-to" do something) for marketers and ideas and direction for link strategists and other content marketers on how to utilize tip-based content to meet marketing goals. 0 Comments