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Google AdWords Launches Website Call Conversions

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AdWords will generate a forwarding number for each ad click that will measure calls made by consumers, enabling advertisers to attribute the call conversion and conversion value to each keyword. AdWords will generate a forwarding number for each ad click that will measure calls made by consumers, enabling advertisers to attribute the call conversion and conversion value to each keyword. 0 Comments

Reaching the College Market With PPC

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With the start of a new school year fast-approaching, it's time for businesses to tap into the lucrative college market with PPC search marketing tactics. With the start of a new school year fast-approaching, it's time for business to tap into the lucrative college market with PPC search marketing tactics. 0 Comments

Google AdWords Rolling Out Parental Targeting Feature in U.S.

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Would you like the ability to target ads based on parental status? Google AdWords is testing that feature in a new tab called "parental status" in the AdWords dashboard. The designation has three settings: "parent," "not a parent," and "unknown." Would you like the ability to target ads based on parental status? Google AdWords is testing that feature in a new tab called "parental status" in the AdWords dashboard. The designation has three settings: "parent," "not a parent," and "unknown." 0 Comments

10 Lessons On Creating Spectacular Content

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Creating spectacular content may seem daunting if you've never done it before – and it may seem risky because results can't be guaranteed. But spectacular content is becoming the only content worth creating. Here are 10 tips to get started. Creating spectacular content may seem daunting if you've never done it before – and it may seem risky because results can't be guaranteed. But spectacular content is becoming the only content worth creating. Here are 10 tips to get started. 0 Comments

Link Building 101: Competitor Analysis

Link Building 101 Competitor Analysis

Competitor backlink analysis is great – you get the initial research into the industry done, it helps you understand the competition, and it gives you a tidy list of high opportunity links. Let's dive into the how of competitor backlink analysis. Competitor backlink analysis is great – you get the initial research into the industry done, it helps you understand the competition, and it gives you a tidy list of high opportunity links. Let's dive into the how of competitor backlink analysis. 0 Comments

5 Google Dynamic Remarketing Ads Best Practices

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Google transformed the face of retargeting for online businesses this June with the release of Google Dynamic Remarketing, making retargeting specific to user search available to retailers of all sizes. Here are five best practices for retailers. Google transformed the face of retargeting for online businesses this June with the release of Google Dynamic Remarketing, making retargeting specific to user search available to retailers of all sizes. Here are five best practices for retailers. 0 Comments

Meet the New AdWords Flexible Bid Strategies: When to Use Them & What's Missing

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These bid algorithms offer significant improvement and a wide variety of options compared to enhanced CPC and conversion optimizer options that were previously available and also allow you to mix and match bid rules across campaign and ad groups. These bid algorithms offer significant improvement and a wide variety of options compared to enhanced CPC and conversion optimizer options that were previously available and also allow you to mix and match bid rules across campaign and ad groups. 0 Comments

How to Generate Quality Traffic With Display Advertising

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Even if you have been burned with a poor display experience in the past – or were just too scared to try – know that now is the time to test display again. There are so many options, it is truly like being a kid in a candy store. Even if you have been burned with a poor display experience in the past – or were just too scared to try – know that now is the time to test display again. There are so many options, it is truly like being a kid in a candy store. 0 Comments

Google AdWords Adds ZIP Code Targeting, Location Insertion; Updates Location Targeting

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Google will allow you to tag up to 1,000 ZIP codes within the U.S. using AdWords Location Targeting. Location insertion for local extensions will help you create custom local ads. And four enhancements are coming to advanced location targeting. Google will allow you to tag up to 1,000 ZIP codes within the U.S. using AdWords Location Targeting. Location insertion for local extensions will help you create custom local ads. And four enhancements are coming to advanced location targeting. 0 Comments

A Simple Guide to What Makes a Good Link

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A good link should have the potential to deliver relevant visitors. Understanding what makes a good link is possibly the most tangible thing to grasp for anyone learning SEO. Much of what has this potential is common sense and in plain sight. A good link should have the potential to deliver relevant visitors. Understanding what makes a good link is possibly the most tangible thing to grasp for anyone learning SEO. Much of what has this potential is common sense and in plain sight. 0 Comments

Successful SEO Tactics: Off-Site Optimization

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Building links without a thoughtful strategy only burns time and money. Link building isn’t purely a numbers game. Relevance and quality really do matter. Here’s how to keep your focus on the end user and make sure your content offers value. Building links without a thoughtful strategy only burns time and money. Link building isn’t purely a numbers game. Relevance and quality really do matter. Here’s how to keep your focus on the end user and make sure your content offers value. 0 Comments

SEO 101: 5 Simple Steps to Selecting Your Keywords

Get Keyword Suggestions

With SEO, it's important to see what the data says and conduct thorough keyword research from the start, so you don’t waste cycles focusing on and optimizing for keywords that people aren’t actually using to find your business online. With SEO, it's important to see what the data says and conduct thorough keyword research from the start, so you don’t waste cycles focusing on and optimizing for keywords that people aren’t actually using to find your business online. 0 Comments

New Features Coming to adCenter -- Including Quality Scores

There are some great changes coming to the adCenter platform. These new features will streamline the management of adCenter accounts and make life better for search marketers. There are some great changes coming to the adCenter platform. These new features will streamline the management of adCenter accounts and make life better for search marketers. 0 Comments

5 Tips on Link Bait Campaigns

With a little planning and repetition, your link bait campaigns will become more successful. Here are some ideas on how to produce a brilliant campaign. With a little planning and repetition, your link bait campaigns will become more successful. Here are some ideas on how to produce a brilliant campaign. 0 Comments