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Local Listing Management Priorities: How & Where to Syndicate Local Data

Local Listing Management

Multi-location businesses face unique challenges in the management, optimization, and distribution of local business listing information. Accuracy is critical. Here's how to implement a smarter, more effective local listings syndication strategy. Multi-location businesses face unique challenges in the management, optimization, and distribution of local business listing information. Accuracy is critical. Here's how to implement a smarter, more effective local listings syndication strategy. 0 Comments

Google Places Updates Quality Guidelines to Include Business Descriptor

google-places-for-business

Google Places for Business recently announced an update to its quality guidelines that allows businesses to add a descriptor to its business name that clarifies what the business is about. Some worry this opens listings up to major spam. Google Places for Business recently announced an update to its quality guidelines that allows businesses to add a descriptor to its business name that clarifies what the business is about. Some worry this opens listings up to major spam. 0 Comments

Reduce Bounce Rate: 20 Things to Consider

bounce-balls

Reducing the bounce rate on pages that have the highest volume of traffic from your highest converting sources means more engaged visitors and a greater chance of conversion. Here are 20 considerations for reducing your bounce rate. Reducing the bounce rate on pages that have the highest volume of traffic from your highest converting sources means more engaged visitors and a greater chance of conversion. Here are 20 considerations for reducing your bounce rate. 0 Comments

Crafting Your Ad For Google Organic

title-description

Compelling ad copy can be more important than getting each and every keyword in the title and description. Writing compelling ad copy will bring more traffic which results in a higher relevancy score, higher rankings, and better clickthrough rates. Compelling ad copy can be more important than getting each and every keyword in the title and description. Writing compelling ad copy will bring more traffic which results in a higher relevancy score, higher rankings, and better clickthrough rates. 0 Comments

PPC Integration: Integrating PPC with Offline Marketing, Part 3

Make the most of those offline marketing dollars by including PPC in your marketing mix. You may not be able to match your offline message exactly in PPC, but there are some best practices. Make the most of those offline marketing dollars by including PPC in your marketing mix. You may not be able to match your offline message exactly in PPC, but there are some best practices. 0 Comments

Promoting Your Blog

You've followed everyone's advice and started a blog. Now it's time to gain exposure and readership. You've followed everyone's advice and started a blog. Now it's time to gain exposure and readership. 0 Comments

Rating the Super Bowl Advertisers' SEO Record

The 2008 Super Bowl advertisers showed a marked improvement in SEO strategy over last year, but there is still much room for improvement. The 2008 Super Bowl advertisers showed a marked improvement in SEO strategy over last year, but there is still much room for improvement. 0 Comments

Making Search Accessible to Visually Impaired Users

Until recently, the needs of visually impaired users wasn't a top priority for search engines. That's changed, but there are still issues that need to be resolved, according to people with vision challenges. Until recently, the needs of visually impaired users wasn't a top priority for search engines. That's changed, but there are still issues that need to be resolved, according to people with vision challenges. 0 Comments

The State of Search in Europe

What is the state of search in Europe and how do the major players see search developing over the coming years? What is the state of search in Europe and how do the major players see search developing over the coming years? 0 Comments

Build Your Own Yahoo!

The itch to create your own online portal eventually strikes just about every web searcher. To do it properly, you should make sure you have the right tools for the job. The itch to create your own online portal eventually strikes just about every web searcher. To do it properly, you should make sure you have the right tools for the job. 0 Comments