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18 Must-Have Paid Tools for PPC Success

Tool Box

Sometimes free tools aren't enough. In enterprise PPC, or for tougher tasks like landing page optimization, paid tools are necessary to make an impact – here are 18 tools that will pay for themselves many times over in improved results. Sometimes free tools aren't enough. In enterprise PPC, or for tougher tasks like landing page optimization, paid tools are necessary to make an impact – here are 18 tools that will pay for themselves many times over in improved results. 0 Comments

Organic Search Noticeably Absent From Google Analytics 2013 Summit

What is Missing

Organic search traffic data is extremely important to businesses to assess website performance and make informed, data-driven decisions. But 14 new products illustrate how Google is increasingly making Analytics a companion tool for advertisers. Organic search traffic data is extremely important to businesses to assess website performance and make informed, data-driven decisions. But 14 new products illustrate how Google is increasingly making Analytics a companion tool for advertisers. 0 Comments

Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

weekly-rundown

Google Image Search traffic is down 63 percent on average. Facebook tests Graph Search ads and debuts CPA bidding. Bing calls a search malware analysis "wrong". Here's a quick recap of search and social marketing news and tips from the past week. Google Image Search traffic is down 63 percent on average. Facebook tests Graph Search ads and debuts CPA bidding. Bing calls a search malware analysis "wrong". Here's a quick recap of search and social marketing news and tips from the past week. 0 Comments

A Simple Guide to Using rel="alternate" hreflang="x"

page-template-translations

This specification element helps Google index and serve the localized version of your content to users who require an alternate language version. Here’s why you should be using rel="alternate" hreflang="x" markup and how to use it correctly. This specification element helps Google index and serve the localized version of your content to users who require an alternate language version. Here’s why you should be using rel="alternate" hreflang="x" markup and how to use it correctly. 0 Comments

Too Little SEO? Some Characteristics of an Under Optimized Website

188-domains-798-links

While SEOs and webmasters this side of China are busy analyzing what might constitute over-optimization and how to recover from Google Penguin, let's examine one under optimized website. And might this "natural beauty" offer any SEO insights? While SEOs and webmasters this side of China are busy analyzing what might constitute over-optimization and how to recover from Google Penguin, let's examine one under optimized website. And might this "natural beauty" offer any SEO insights? 0 Comments

How Google Search Plus Your World is Changing SEO

Search Plus Your World Word Cloud

Google search has historically been about finding the best results for the many. Google Search Plus Your World is about finding the best results for you. Now, “you” are the enterprise. What could this mean for the future of enterprise SEO? Google search has historically been about finding the best results for the many. Google Search Plus Your World is about finding the best results for you. Now, “you” are the enterprise. What could this mean for the future of enterprise SEO? 0 Comments

Monetate Launches Agility Suite, Enables Unlimited Real-Time Testing & Updates Without IT

monetate-who-what-when-why

Monetate, the cloud-based e-commerce platform behind 20 percent of all U.S. Black Friday online sales, has launched a new product suite that allows unlimited testing and site updates using real-time data, without coding or IT involvement. Monetate, the cloud-based e-commerce platform behind 20 percent of all U.S. Black Friday online sales, has launched a new product suite that allows unlimited testing and site updates using real-time data, without coding or IT involvement. 0 Comments

Search Week in Review for March 5, 2011

Here's a recap of this week's columns and news stories for the week of Feb. 27 to March 5, as reported by Search Engine Watch, as well as search news and tips from around the web. Here's a recap of this week's columns and news stories for the week of Feb. 27 to March 5, as reported by Search Engine Watch, as well as search news and tips from around the web. 0 Comments