Articles on Tactics

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Why Content Marketers Should Step Back From Creation and Focus On Strategy

Most Important Content Marketing Objectives

Taking a step back from the day to day frenzy of content marketing to develop an effective content marketing strategy will help marketers to better 'aim the content' arrow, which ultimately will help them better achieve their goals. Taking a step back from the day to day frenzy of content marketing to develop an effective content marketing strategy will help marketers to better 'aim the content' arrow, which ultimately will help them better achieve their goals. 0 Comments

How to Start a Realistic International SEO Campaign

international-seo-magnifying-glass

A new international SEO initiative is an exciting undertaking, but can be a daunting task when you take locations, languages, and many other factors into account. Your best success will come from a key combination of focus and realism. A new international SEO initiative is an exciting undertaking, but can be a daunting task when you take locations, languages, and many other factors into account. Your best success will come from a key combination of focus and realism. 0 Comments

Dark Side of the Links: It’s All Fun & Games ‘Til Google Catches On

google-slot-machine

The most prudent linking strategist will develop several different types of strategies, some purely to appeal to the search engines, others far removed from Google but designed to appeal to a demographic. Some, however, choose to take a darker path. The most prudent linking strategist will develop several different types of strategies, some purely to appeal to the search engines, others far removed from Google but designed to appeal to a demographic. Some, however, choose to take a darker path. 0 Comments

Business Wire Wins Press Release SEO Patent

seo-patent-business-wire

Business Wire has been awarded a patent that covers press release SEO tactics. The patent language is foggy, and either handed Business Wire useless intellectual rights or permission to sue every company who ever optimizes a press release. Business Wire has been awarded a patent that covers press release SEO tactics. The patent language is foggy, and either handed Business Wire useless intellectual rights or permission to sue every company who ever optimizes a press release. 0 Comments

Dilbert: Scratching Google's Back on Black Hat SEO Awareness

Google Dilbert Doodle 5

Black hat SEO tactics are no laughing matter, but that hasn't stopped established comic strip Dilbert from poking fun. Two recent Google-centric strips may even help raise awareness of black hat SEO practices among the general public. Black hat SEO tactics are no laughing matter, but that hasn't stopped established comic strip Dilbert from poking fun. Two recent Google-centric strips may even help raise awareness of black hat SEO practices among the general public. 0 Comments

What the Heck is Connected Marketing?

SES San Francisco attendees today are learning all about how to integrate marketing tactics, such as offline advertising, paid search, search engine optimization, social media, testing, and mobile. SES San Francisco attendees today are learning all about how to integrate marketing tactics, such as offline advertising, paid search, search engine optimization, social media, testing, and mobile. 0 Comments

A Linking Strategy Is About More Than Just Quality Content

Improving the quality and quantity of your inbound links doesn't rest on the shoulders of good content alone. Here are some strategies for inbound linking plans, and some exercises to help increase the value and relevance of the links being targeted. Improving the quality and quantity of your inbound links doesn't rest on the shoulders of good content alone. Here are some strategies for inbound linking plans, and some exercises to help increase the value and relevance of the links being targeted. 0 Comments