Articles on tablets

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Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

local-searches-google-study

Google research reveals 34 percent of consumers on tablets or computers will also go to a store. And these people are ready to buy once they are in a store, as 18 percent of local searches lead to sales, compared to 7 percent for non-local searches. Google research reveals 34 percent of consumers on tablets or computers will also go to a store. And these people are ready to buy once they are in a store, as 18 percent of local searches lead to sales, compared to 7 percent for non-local searches. 0 Comments

Mobile Traffic Up 125% but Conversions Lag Behind Desktop [Study]

Conversion Rate Smartphone vs Desktop

In a world where mobile traffic continues to rise, you'd expect conversion rates to rise as well. But data from BrightEdge shows many sites are missing out on conversion opportunities, and signs point to not being optimized for mobile users. In a world where mobile traffic continues to rise, you'd expect conversion rates to rise as well. But data from BrightEdge shows many sites are missing out on conversion opportunities, and signs point to not being optimized for mobile users. 0 Comments

3 Mobile Considerations in Retail Paid Search

connected-device-performance

You need to be more considerate of the way that consumers are using mobile devices to understand the value of the channel. Desktops and tablets are merging. And you must continue to optimize at the device level as much as possible. You need to be more considerate of the way that consumers are using mobile devices to understand the value of the channel. Desktops and tablets are merging. And you must continue to optimize at the device level as much as possible. 0 Comments

Why Tablets Should be a Core Component of Your Paid Search Strategy

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Mobile and tablet strategies are now must-haves. Consumers are engaged across multiple devices, at various times. Here are some of the latest PPC tablet trends, including monthly clicks and spend, and cost-per-click by platform and vertical. Mobile and tablet strategies are now must-haves. Consumers are engaged across multiple devices, at various times. Here are some of the latest PPC tablet trends, including monthly clicks and spend, and cost-per-click by platform and vertical. 0 Comments

Paid Search Growth Slows, Mobile Spikes in Q2 2012

ignitionone-paid-search-spend-q2-2012

Paid search spend continues to grow, though not as rapidly as in recent quarters. Paid search spend on mobile increased dramatically, while Google, Bing and Yahoo held steady for search engine market share. Get more Q2 2012 insights. Paid search spend continues to grow, though not as rapidly as in recent quarters. Paid search spend on mobile increased dramatically, while Google, Bing and Yahoo held steady for search engine market share. Get more Q2 2012 insights. 0 Comments

Mobile to Account for 25% of Paid Search Clicks on Google in 2012 [Study]

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Tablets and smartphones offer huge opportunity for advertisers, boasting lower costs per click and conversion with higher click-through rates. A new study and infographic from Marin demonstrate how mobile is changing the way consumers search. Tablets and smartphones offer huge opportunity for advertisers, boasting lower costs per click and conversion with higher click-through rates. A new study and infographic from Marin demonstrate how mobile is changing the way consumers search. 0 Comments

Google’s Mobile World & Vision for 2012

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As smartphone ownership continues to grow, going mobile and mobile optimization are becoming a business necessity. To coincide with the annual Mobile World Congress event in Barcelona, Google has revealed smartphone usage stats and 2012 predictions. As smartphone ownership continues to grow, going mobile and mobile optimization are becoming a business necessity. To coincide with the annual Mobile World Congress event in Barcelona, Google has revealed smartphone usage stats and 2012 predictions. 0 Comments

Tablet Visitors Spent 54% More Than Smartphone Visitors in 2011

Ipad with a Net-A-Porter web page on display

The study pointed to two reasons why tablet visitors may be more valuable than those using smartphones, laptops, desktops: tablet users are more affluent than those using other devices, plus the devices may be more conducive to shopping. The study pointed to two reasons why tablet visitors may be more valuable than those using smartphones, laptops, desktops: tablet users are more affluent than those using other devices, plus the devices may be more conducive to shopping. 0 Comments

Google Launches Interactive Rich Media Ads for Tablet Advertising

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Google has launched new interactive rich media ad templates to help marketers engage consumers using tablet devices. The new ad formats are touch screen friendly and allow marketers to turn existing images into galleries, catalogs, and more. Google has launched new interactive rich media ad templates to help marketers engage consumers using tablet devices. The new ad formats are touch screen friendly and allow marketers to turn existing images into galleries, catalogs, and more. 0 Comments

Google Graduates AdWords Tablet Targeting

Google AdWords Device Tablets with full browsers

In a world where more and more users are accessing the web on the go, mobile targeting is more than sensible: it's mandatory. Refining mobile ad targeting further, Google has graduates their AdWords tablet targeting feature. In a world where more and more users are accessing the web on the go, mobile targeting is more than sensible: it's mandatory. Refining mobile ad targeting further, Google has graduates their AdWords tablet targeting feature. 0 Comments