Articles on tablet computers

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Tablet, E-Reader Ownership Doubled Over Holidays

ipad-pa

After a slowdown in the fall of 2011, the share of adults who owned tablet computers or e-readers nearly doubled over the holidays, according to a new report from the Pew Internet and American Life Project. 19 percent of U.S. adults now own tablets. After a slowdown in the fall of 2011, the share of adults who owned tablet computers or e-readers nearly doubled over the holidays, according to a new report from the Pew Internet and American Life Project. 19 percent of U.S. adults now own tablets. 0 Comments

How to Know When You Should Advertise to Tablet Users

How to segment by device on adwords

Tablet computers are changing the way we search, shop, and play online. To reach and influence your tablet-using prospects, you must understand when, where and how they use the Internet - and adjust your advertising strategies to accommodate them. Tablet computers are changing the way we search, shop, and play online. To reach and influence your tablet-using prospects, you must understand when, where and how they use the Internet - and adjust your advertising strategies to accommodate them. 0 Comments

iPad AdWords Targeting: Insights & Tips

A look at if tablet users are more likely to convert than smartphones or desktops, and how user behavior and usage alters the way you think about your marketing approach. A look at if tablet users are more likely to convert than smartphones or desktops, and how user behavior and usage alters the way you think about your marketing approach. 0 Comments