Articles on Tablet

RSS

Bing Rolls Out Tablet-Related Device Targeting Updates

istock-000026719553-medium

After announcing it would make changes to targeting functionality, Bing has begun migrating to unified device targeting based on simplicity, efficiency and control. After announcing it would make changes to targeting functionality, Bing has begun migrating to unified device targeting based on simplicity, efficiency and control. 0 Comments

Top Keyword Combos for PPC Retail Ads During Back to School [Data]

back-2-school

The back-to-school and back-to-college retail audience spent an estimated $72.5 billion in 2013. Here's a look at how word choice in retail PPC ads during the back-to-school season (July 15 to September 15) can impact your campaign success. Data from Google AdWords and the Yahoo Bing Network shows the top word combinations for PPC retail advertisements during the back-to-school season. 0 Comments

Bing Ads Revamps Tablet, Mobile Targeting for Better AdWords Compatibility

Bing Ads

Device targeting on Bing Ads is getting a big overhaul. The goal is to bring Bing Ads in line with what Google AdWords, with the ability to target specific devices – desktop, tablet, and smartphone. The changes will rollout over the next year. Device targeting on Bing Ads is getting a big overhaul. The goal is to bring Bing Ads in line with what Google AdWords, with the ability to target specific devices – desktop, tablet, and smartphone. The changes will rollout over the next year. 0 Comments

Responsive Design vs. Task-Oriented UX Design

responsive-design-phone-desktop-tablet

Many sites and apps fail miserably because they don't consider the task environment or device usage models. Read this before you jump on the responsive design bandwagon to make sure you're taking the right approach for your site. Many sites and apps fail miserably because they don't consider the task environment or device usage models. Read this before you jump on the responsive design bandwagon to make sure you're taking the right approach for your site. 0 Comments

How I Learned to Stop Worrying and Love Enhanced Campaigns

peter-sellers

It's time to stop whining and start winning! If you haven't migrated already, or you have migrated but aren't doing anything differently, here are some good reasons to adopt Google AdWords enhanced campaigns functionality as soon as possible. It's time to stop whining and start winning! If you haven't migrated already, or you have migrated but aren't doing anything differently, here are some good reasons to adopt Google AdWords enhanced campaigns functionality as soon as possible. 0 Comments

Blekko Brings Izik Search to iPhone, Android With New 'What's Nearby' Feature

blekko-izik-iphone

Blekko released the Izik search app for tablets earlier this year and now follows up with the smartphone version that aims to give important information to mobile users in the results "without clicking through multiple tiny blue links." Blekko released the Izik search app for tablets earlier this year and now follows up with the smartphone version that aims to give important information to mobile users in the results "without clicking through multiple tiny blue links." 0 Comments

Google AdWords Enhanced Campaign CPCs Grow 6% [Report]

Overall CPC Increase Google

Adobe released their findings today on the impact of Google AdWords enhanced campaigns on advertising click costs. To arrive at their conclusions they examined 100 U.S. advertisers spending more than $100 million between March and May of this year. Adobe released their findings today on the impact of Google AdWords enhanced campaigns on advertising click costs. To arrive at their conclusions they examined 100 U.S. advertisers spending more than $100 million between March and May of this year. 0 Comments

Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

method-of-mobile-purchase-by-device

There are many unique differences in user behavior by device that can provide marketers with insights on not only the when and where – but how consumers use smartphone and tablet devices for their specific research and purchase-related needs. There are many unique differences in user behavior by device that can provide marketers with insights on not only the when and where – but how consumers use smartphone and tablet devices for their specific research and purchase-related needs. 0 Comments

AdWords Mobile PPC Performance: How it Stacks Up Against Desktop

keyboard-tablet-google

Mobile and tablet campaigns will soon be included with desktop. How will this impact your results? This mobile vs. desktop PPC performance snapshot comparison provides helpful guidance on how to enhance your mobile campaign integration strategy. Mobile and tablet campaigns will soon be included with desktop. How will this impact your results? This mobile vs. desktop PPC performance snapshot comparison provides helpful guidance on how to enhance your mobile campaign integration strategy. 0 Comments

iPad PPC strategies: Mobile in the Morning, Laptop in the Evening

iPad iPhone

The iPad has become pervasive in many work places, schools, homes and on the street, making them an important element of any PPC strategy. However, they are multi-headed beasts. Here’s what to take into account when setting a strategy. The iPad has become pervasive in many work places, schools, homes and on the street, making them an important element of any PPC strategy. However, they are multi-headed beasts. Here’s what to take into account when setting a strategy. 0 Comments

Why Tablets Should be a Core Component of Your Paid Search Strategy

tablet-growth-by-month

Mobile and tablet strategies are now must-haves. Consumers are engaged across multiple devices, at various times. Here are some of the latest PPC tablet trends, including monthly clicks and spend, and cost-per-click by platform and vertical. Mobile and tablet strategies are now must-haves. Consumers are engaged across multiple devices, at various times. Here are some of the latest PPC tablet trends, including monthly clicks and spend, and cost-per-click by platform and vertical. 0 Comments

Google+ Celebrates Birthday With Tablet App, Events, 250 Million Users

google-plus-tablets

Google+ wished itself a Happy +1st birthday yesterday at Google I/O 2012. After announcing the project last year, Google+ finally has its own app, specifically for tablet devices – available now for Android tablets and coming soon for iPad users. Google+ wished itself a Happy +1st birthday yesterday at Google I/O 2012. After announcing the project last year, Google+ finally has its own app, specifically for tablet devices – available now for Android tablets and coming soon for iPad users. 0 Comments

Miso 'SideShows' Companion App Satisfy Science Channel Fans' Thirst for Knowledge

Miso companion app

Social TV start-up Miso has launched SideShows, or interactive content experiences that play on users' iPhones while they watch TV to deepen engagement with the second screen. One partner, Discovery, has the in-house social media team produce content Social TV start-up Miso has launched SideShows, or interactive content experiences that play on users' iPhones while they watch TV to deepen engagement with the second screen. One partner, Discovery, has the in-house social media team produce content 0 Comments

Google Launches Interactive Rich Media Ads for Tablet Advertising

swipable-gallery-google-tablet-ads

Google has launched new interactive rich media ad templates to help marketers engage consumers using tablet devices. The new ad formats are touch screen friendly and allow marketers to turn existing images into galleries, catalogs, and more. Google has launched new interactive rich media ad templates to help marketers engage consumers using tablet devices. The new ad formats are touch screen friendly and allow marketers to turn existing images into galleries, catalogs, and more. 0 Comments

How to Know When You Should Advertise to Tablet Users

How to segment by device on adwords

Tablet computers are changing the way we search, shop, and play online. To reach and influence your tablet-using prospects, you must understand when, where and how they use the Internet - and adjust your advertising strategies to accommodate them. Tablet computers are changing the way we search, shop, and play online. To reach and influence your tablet-using prospects, you must understand when, where and how they use the Internet - and adjust your advertising strategies to accommodate them. 0 Comments

Google Analytics Adds Mobile Metrics, Email Scheduling, PDF Exporting

mobile-ad-performance

Google announced that starting this week we will start to see mobile ad performance metrics in the new Google Analytics interface. A new visual toggle is being added to all AdWords reports, showing “All”, “High-end Mobile” and “Tablet” ads. Google announced that starting this week we will start to see mobile ad performance metrics in the new Google Analytics interface. A new visual toggle is being added to all AdWords reports, showing “All”, “High-end Mobile” and “Tablet” ads. 0 Comments

comScore: iPad Obliterating Android Tablets

Apple iPad

A new comScore report, known as "Device Essentials," is taking a look at numerous elements of non-computer traffic. Initial data shows iPad obliterating Android in the tablet market, with Android and iOS competing closely in the smartphone market. A new comScore report, known as "Device Essentials," is taking a look at numerous elements of non-computer traffic. Initial data shows iPad obliterating Android in the tablet market, with Android and iOS competing closely in the smartphone market. 0 Comments