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Google, Yandex Integrate Display Ad Platforms

Yandex Real-time Bidding Joins with Google DoubleClick

This partnership now allows both Google's and Yandex's real-time bidding systems integration, providing Google's advertising customers with access to Yandex's inventory and Yandex's ad customers access to the DoubleClick Ad Exchange. This partnership now allows both Google's and Yandex's real-time bidding systems integration, providing Google's advertising customers with access to Yandex's inventory and Yandex's ad customers access to the DoubleClick Ad Exchange. 0 Comments