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Google Penguin Tightens the Noose on Manipulative Link Profiles [Report]

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A new report says that Google's Penguin update is getting stricter. Initially, websites with about 80 percent manipulative links saw their rankings demoted. Now Google Penguin is hitting sites with link profiles composed of 65 percent of bad links. A new report says that Google's Penguin update is getting stricter. Initially, websites with about 80 percent manipulative links saw their rankings demoted. Now Google Penguin is hitting sites with link profiles composed of 65 percent of bad links. 0 Comments

Matt Cutts: Merchant Quality to Affect Google Search Rankings

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Google's Distinguished Engineer Matt Cutts has hinted at an upcoming Google update that is aimed at protecting searchers by lowering the rankings of merchants. It's all still pretty vague at this point, but here's what Cutts said Friday at SXSW. Google's Distinguished Engineer Matt Cutts has hinted at an upcoming Google update that is aimed at protecting searchers by lowering the rankings of merchants. It's all still pretty vague at this point, but here's what Cutts said Friday at SXSW. 0 Comments

How Google ‘Handles’ SEO: My Beef With Matt Cutts

Matt Cutts PSA

Google can’t replace SEO. Google still needs SEO to push forward the message that companies need to produce quality content, make that content accessible and promote that content, so that it can earn the right to appear in the major search engines. Google can’t replace SEO. Google still needs SEO to push forward the message that companies need to produce quality content, make that content accessible and promote that content, so that it can earn the right to appear in the major search engines. 0 Comments

10 Concepts Critical for Aligning SEO to B2B Marketing Strategy

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Search engine optimization is a critical part of the B2B marketing mix. In an effort to help bridge the gap, some B2B marketing colleagues share their thoughts and helpful resources on how SEOs can better align with strategic marketing. Search engine optimization is a critical part of the B2B marketing mix. In an effort to help bridge the gap, some B2B marketing colleagues share their thoughts and helpful resources on how SEOs can better align with strategic marketing. 0 Comments

Mobile, Deals & Payments: Closing the Local Loop

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Since the Google Wallet/Offers combo punch, we’ve seen a few other examples of mobile, deals and payments coming together to close the local loop. It’s the Holy Grail of local (and search), and it’s only just beginning to take form. Since the Google Wallet/Offers combo punch, we’ve seen a few other examples of mobile, deals and payments coming together to close the local loop. It’s the Holy Grail of local (and search), and it’s only just beginning to take form. 0 Comments

Discovering the Right SoLoMo Formula

The mobile discovery trend is taking on new forms with growing smartphone penetration, and a Groupon-fueled hunger for the deals infused with apps carrying the social, local, mobile (SoLoMo) banner. The mobile discovery trend is taking on new forms with growing smartphone penetration, and a Groupon-fueled hunger for the deals infused with apps carrying the social, local, mobile (SoLoMo) banner. 0 Comments