Articles on SVP

RSS

New Kenshoo Technology Integrates Paid Search, Facebook Ad Targeting

kenshoo-ida

Kenshoo has announced "Intent-Driven Audiences," which gives advertisers the ability to create custom audiences made up of people who have clicked search ads, and are then are targeted to receive ads across Facebook's ad inventory, including mobile. Kenshoo has announced "Intent-Driven Audiences," which gives advertisers the ability to create custom audiences made up of people who have clicked search ads, and are then are targeted to receive ads across Facebook's ad inventory, including mobile. 0 Comments

60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

mobile-device-goals-xad-telmetrics

The third annual Mobile Path to Purchase report by xAd and Telmetrics studied mobile device usage across categories such as auto, restaurants, entertainment, and telecom to help establish the state of mobile device behavior and conversions. The third annual Mobile Path to Purchase report by xAd and Telmetrics studied mobile device usage across categories such as auto, restaurants, entertainment, and telecom to help establish the state of mobile device behavior and conversions. 0 Comments

Google Buys AI Company DeepMind, May Have Big Plans for Search

x-ray

Google reportedly has spent $400 million to buy a London based artificial intelligence company called DeepMind. Neither firm offered up more information, but reports indicate DeepMind's team will be working with Google's search team. Google reportedly has spent $400 million to buy a London based artificial intelligence company called DeepMind. Neither firm offered up more information, but reports indicate DeepMind's team will be working with Google's search team. 0 Comments

Google Reader Closes: Save Your Data by July 15 Or Lose it Forever

google-reader-end-of-internet

Google Reader is no more. Google officially closed the doors on its popular RSS news reader yesterday. Today, it has posted a thank you message to its fans, and points users to alternatives like Feedly. Digg and AOL have also launched RSS readers. Google Reader is no more. Google officially closed the doors on its popular RSS news reader yesterday. Today, it has posted a thank you message to its fans, and points users to alternatives like Feedly. Digg and AOL have also launched RSS readers. 0 Comments

Yahoo Debuts New Ad Format in News Stream

Yahoo Stream Ads

Yahoo's front-page news stream now displays personalized ads alongside news articles and other features. Stream Ads will have a similar look and feel to the news articles that will share space with the ads on Yahoo's home page. Yahoo's front-page news stream now displays personalized ads alongside news articles and other features. Stream Ads will have a similar look and feel to the news articles that will share space with the ads on Yahoo's home page. 0 Comments

Google Reader Going Away July 1

google-reader-july-notice

Citing declining usage and a focus on fewer products, Google today gave notice to its loyal (but apparently too few in number) users that its RSS platform is going away permanently via a message in Google Reader and a couple of blog posts. Citing declining usage and a focus on fewer products, Google today gave notice to its loyal (but apparently too few in number) users that its RSS platform is going away permanently via a message in Google Reader and a couple of blog posts. 0 Comments

Why & How Google Hands Over Users' Data to Governments

big-data

When Google is able to, it notifies users that someone has come knocking for their information – whether it's search query history, Gmail messages, documents, photos, or YouTube videos – giving them time to prepare a legal response. When Google is able to, it notifies users that someone has come knocking for their information – whether it's search query history, Gmail messages, documents, photos, or YouTube videos – giving them time to prepare a legal response. 0 Comments

Google Adding Explanations to Knowledge Graph

gone-with-wind-expanded-google-knowledge-graph

Google is adding explanations to the “People also search for” section of the Knowledge Graph panel, to offer additional information and help searchers with discovery. The feature will roll out gradually as information becomes available. Google is adding explanations to the “People also search for” section of the Knowledge Graph panel, to offer additional information and help searchers with discovery. The feature will roll out gradually as information becomes available. 0 Comments

Google Reports $12.2 Billion in Q2 2012 Revenue, 35% YoY Growth

google-consolidated-quarterly-revenues-q2-2012

Google revenues topped $10 billion for the third quarter in a row, up 15 percent from the $10.65 billion reported in Q1 2012. The Q2 2012 $12.21 billion in revenue is another new record and reflects a 35 percent increase over Q2 of 2011. Google revenues topped $10 billion for the third quarter in a row, up 15 percent from the $10.65 billion reported in Q1 2012. The Q2 2012 $12.21 billion in revenue is another new record and reflects a 35 percent increase over Q2 of 2011. 0 Comments

Paid Search Spend Down 6.4% in Q4 2011 [Report]

down-arrows

Paid search was down 6.4 percent from the same period in 2010, led by pullbacks from the financial, insurance, and local sectors. For the year as a whole, overall Internet spending rose by just .4 percent. Paid search declined 2.8 percent. Paid search was down 6.4 percent from the same period in 2010, led by pullbacks from the financial, insurance, and local sectors. For the year as a whole, overall Internet spending rose by just .4 percent. Paid search declined 2.8 percent. 0 Comments

Kantar Media Reports Paid Search Spend Tumbled in 2011 [Study]

declinederivatives

Despite strong growth in display advertising for the first nine months of 2011, a tumbling market for paid search dragged overall Internet ad spending in the U.S. down 2.9 percent in Q3, at least according to a new report from WPP's Kantar Media. Despite strong growth in display advertising for the first nine months of 2011, a tumbling market for paid search dragged overall Internet ad spending in the U.S. down 2.9 percent in Q3, at least according to a new report from WPP's Kantar Media. 0 Comments

Managing SEO on a Global Scale

Tips on how to obtain synergy and negotiate red tape when managing SEO efforts across different brands and offices in different locations or countries. Tips on how to obtain synergy and negotiate red tape when managing SEO efforts across different brands and offices in different locations or countries. 0 Comments