Articles on Super Bowl ads

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5 Takeaways From the World Cup for Global Search Marketers

football-sketch

How to identify your goals ahead of time by setting clear objectives to drive traffic to your site, gain brand exposure and interactivity through social, and determine who will stick around and become your customers when the event is all over. Advertising for a global event? Plan ahead. Defend yourself. Don't confuse your audience. Capitalize on social media. Count your winnings. 0 Comments

Running In Real Time: Twitter on Bringing Campaigns to Life at SES London 2014

Bruce Daisley at SES London 2014

Bruce Daisley, Twitter's UK Managing Director, says capturing a moment can be incredibly powerful. Brands have several opportunities on Twitter, both planned and unplanned. Real-time marketing is about being the smartest by planning for your moments. Bruce Daisley, Twitter's UK Managing Director, says capturing a moment can be incredibly powerful. Brands have several opportunities on Twitter, both planned and unplanned. Real-time marketing is about being the smartest by planning for your moments. 0 Comments

How to Generate Awareness Using PPC

Google Trends Product Launch 2011

The next time you're ready to launch a new product or service, be sure to include awareness campaigns in your marketing mix. Here's what you'll need to do to create search volume where none exists with the help of PPC advertising. The next time you're ready to launch a new product or service, be sure to include awareness campaigns in your marketing mix. Here's what you'll need to do to create search volume where none exists with the help of PPC advertising. 0 Comments

Want Your Video Ads to Go Viral? Stop Trying to be Funny [Report]

unruly-science-of-sharing

Unruly reports the two most popular video ads from this year's Super Bowl attracted the most shares on Facebook, Twitter, and blogs because they didn't try to make people laugh. Find out why people share, plus the best day to release a new campaign. Unruly reports the two most popular video ads from this year's Super Bowl attracted the most shares on Facebook, Twitter, and blogs because they didn't try to make people laugh. Find out why people share, plus the best day to release a new campaign. 0 Comments

Top Super Bowl 2013 Google Searches

m-ms-super-bowl-2013

M&M’s licked the competition when it came to searches during Super Bowl 47, according to Google. Searchers were also went crazy for Beyonce – oh yeah, and those two teams who were playing between all the ads and the halftime show. M&M’s licked the competition when it came to searches during Super Bowl 47, according to Google. Searchers were also went crazy for Beyonce – oh yeah, and those two teams who were playing between all the ads and the halftime show. 0 Comments

Madonna's Super Bowl Halftime Show Tops Google Searches [Infographic]

superbowl-google-game-goes-online

We're 24 hours removed from Super Bowl 46, in which the New York Giants defeated the New England Patriots 21-17. But it was neither the Giants nor Patriots that people were searching for most last night on Google during the game. It was Madonna. We're 24 hours removed from Super Bowl 46, in which the New York Giants defeated the New England Patriots 21-17. But it was neither the Giants nor Patriots that people were searching for most last night on Google during the game. It was Madonna. 0 Comments