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The Evolution Of Paid Inclusion

Paid inclusion has always been a tricky concept to explain, but understanding it is important to both webmasters and searchers, as recent changes have suddenly made paid inclusion commonplace with search engines. For webmasters, do these new programs mean that you won't get listed, unless you pay? And for searchers, do these programs present a threat to the quality of your results? Paid inclusion has always been a tricky concept to explain, but understanding it is important to both webmasters and searchers, as recent changes have suddenly made paid inclusion commonplace with search engines. For webmasters, do these new programs mean that you won't get listed, unless you pay? And for searchers, do these programs present a threat to the quality of your results? 0 Comments

LookSmart Cuts Staff But Gains Big Amazon Deal

LookSmart cut its staff by nearly one-third last month, but this was due primarily to the continuing refocus at LookSmart on selling listings that are distributed to partners, rather than trying to sell advertising on its own site. LookSmart cut its staff by nearly one-third last month, but this was due primarily to the continuing refocus at LookSmart on selling listings that are distributed to partners, rather than trying to sell advertising on its own site. 0 Comments

Paid Inclusion At Search Engines Gains Ground

Paid inclusion, now in place at Ask Jeeves, LookSmart and Inktomi, guarantee to site owners that they will be included in a search engine's listings in greater depth than might ordinarily occur. Paid inclusion, now in place at Ask Jeeves, LookSmart and Inktomi, guarantee to site owners that they will be included in a search engine's listings in greater depth than might ordinarily occur. 0 Comments

Paid Inclusion At Search Engines Gains Ground

Previously, I've written generally about the many new ways in which search engines aretrying to earn money from their search results. This month, we'll take a closerlook at one particular method, "paid inclusion," which is now in place at Ask Jeeves, LookSmart and Inktomi.In pay for inclusion, site owners pay money to guarantee that they will beincluded in a search engine's listings in greater depth than might ordinarilyoccur. Paid inclusion does not guarantee that pages will be ranked well forparticular search terms Previously, I've written generally about the many new ways in which search engines aretrying to earn money from their search results. This month, we'll take a closerlook at one particular method, "paid inclusion," which is now in place at Ask Jeeves, LookSmart and Inktomi.In pay for inclusion, site owners pay money to guarantee that they will beincluded in a search engine's listings in greater depth than might ordinarilyoccur. Paid inclusion does not guarantee that pages will be ranked well forparticular search terms 0 Comments

Monetizing The Search

Monetizing the search means making money in some way off the search results you present. More than ever, monetizing the search is a concern for the search engines. Monetizing the search means making money in some way off the search results you present. More than ever, monetizing the search is a concern for the search engines. 0 Comments