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Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

Crush Content Marketing in 2014

If you aren't upping your content game in a big way this year, you're going to struggle. With big brands going all-in with content marketing, the competition has never been fiercer. Stand out from the noise with these techniques that get results. If you aren't upping your content game in a big way this year, you're going to struggle. With big brands going all-in with content marketing, the competition has never been fiercer. Stand out from the noise with these techniques that get results. 0 Comments

SEO Best Practices: Setting Up a Blog

Blog Subdirectory vs Subdomain

Blogging should be a part of any sound marketing plan. You need to create engagement and provide the ability for people to share content coming from your company. Here's how you can set yourself up to realize positive SEO results from a blog. Blogging should be a part of any sound marketing plan. You need to create engagement and provide the ability for people to share content coming from your company. Here's how you can set yourself up to realize positive SEO results from a blog. 0 Comments

Goodbye, Video Responses: YouTube Giveth and YouTube Taketh Away

Social Buttons Under YouTube Videos

YouTube has decided to retire Video Responses due to extreme low click-throughs. Many are lamenting the passing of this little-used feature. But what's worth commenting on are the features that YouTube has quietly given video marketers. YouTube has decided to retire Video Responses due to extreme low click-throughs. Many are lamenting the passing of this little-used feature. But what's worth commenting on are the features that YouTube has quietly given video marketers. 0 Comments

21 Ways to Scale Content Promotion for Maximum Exposure

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Using brute force to achieve maximum exposure isn’t particularly efficient or effective. So achieving critical mass with content promotion means scaling your efforts, which involves leveraging these tactics, channels, and/or topics. Using brute force to achieve maximum exposure isn’t particularly efficient or effective. So achieving critical mass with content promotion means scaling your efforts, which involves leveraging these tactics, channels, and/or topics. 0 Comments

Integrated Marketing Checklist: Tying Together Your Promotion Across Platforms

integrated-marketing

If every platform you have isn’t integrated and doesn’t work together on the promotion, you're missing out. This checklist will help you do it well, do it right, and make it dead-simple to find, shop, and buy based on your special. If every platform you have isn’t integrated and doesn’t work together on the promotion, you're missing out. This checklist will help you do it well, do it right, and make it dead-simple to find, shop, and buy based on your special. 0 Comments

6 Critical Action Items B2B SEOs Need to Consider With Converged Media

converged-media-workflow-altimeter

B2B SEOs should be at the forefront of converged media, as best practices and opportunities inherent to SEO will be enhanced by companies embracing this initiative. Consider these critical action items to spearhead the converged media imperative. B2B SEOs should be at the forefront of converged media, as best practices and opportunities inherent to SEO will be enhanced by companies embracing this initiative. Consider these critical action items to spearhead the converged media imperative. 0 Comments

Google Analytics Tracking 400+ Websites for New Social Reports

social-thanks

The new Social Reports in Google Analytics compile and analyze social activity data from more than 400 social services, with advanced tracking of their Social Data Hub partner sites. See which sites are in, and which have opted out, to date. The new Social Reports in Google Analytics compile and analyze social activity data from more than 400 social services, with advanced tracking of their Social Data Hub partner sites. See which sites are in, and which have opted out, to date. 0 Comments

New Google Analytics Social Reports: Measure SMM Value, View Streams

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Google’s new suite of Social reports within their Analytics platform launches tomorrow. Among the new features, users can compare last-click to assisted conversions, see Social Visitors Flow, view select social streams in Analytics, and more. Google’s new suite of Social reports within their Analytics platform launches tomorrow. Among the new features, users can compare last-click to assisted conversions, see Social Visitors Flow, view select social streams in Analytics, and more. 0 Comments

Top 5 Google Panda Update SEO Survival Tips

scary-panda

As a result of Google's Panda update, there are increasing levels of apprehension in the small business community on fears of further collateral damage to organic search traffic. A look at the impact of Google Panda, and long-term SEO strategies. As a result of Google's Panda update, there are increasing levels of apprehension in the small business community on fears of further collateral damage to organic search traffic. A look at the impact of Google Panda, and long-term SEO strategies. 0 Comments

Top 10 Most Significant Search & Social Marketing Stories of 2011

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2011 has been the year of revolutions and webolutions. Here’s a list of the 10 most significant, earth-shattering digital trends to have rocked the online marketing world this past year, plus six digital resolutions for 2012 and a free game. 2011 has been the year of revolutions and webolutions. Here’s a list of the 10 most significant, earth-shattering digital trends to have rocked the online marketing world this past year, plus six digital resolutions for 2012 and a free game. 0 Comments

6 Ways to Socialize Your SEO & Content Strategy

Traditional onsite SEO and backlinks are still fundamental. But if you really want to get competitive with your SEO strategy, you need to send search engines the right "social signals" that your site and pages deserve to rank well. Traditional onsite SEO and backlinks are still fundamental. But if you really want to get competitive with your SEO strategy, you need to send search engines the right "social signals" that your site and pages deserve to rank well. 0 Comments