Articles on students

RSS

The Truth About Bounce Rate: Why Context Matters

guy-bouncing-on-pogo-stick

If your website has a high bounce rate, you shouldn't panic – it doesn't mean your marketing campaign has failed. Here's how segmentation can give you a more accurate measurement of people who had an intent, but left your site prematurely. If your website has a high bounce rate, you shouldn't panic – it doesn't mean your marketing campaign has failed. Here's how segmentation can give you a more accurate measurement of people who had an intent, but left your site prematurely. 0 Comments