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Your SEO Competition Isn't Who You Think It Is

Who is Really Your Competitor

Without knowing who your online competition really is, any competitive analysis will be misguided. You'll be looking at the wrong competitors. The solution: be thorough about discovering your true online competition before diving into SEO tactics. Without knowing who your online competition really is, any competitive analysis will be misguided. You'll be looking at the wrong competitors. The solution: be thorough about discovering your true online competition before diving into SEO tactics. 0 Comments

Why Content Marketing is a Definitive Method for Success in 2014

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A regular marketing tool for many companies, content creation became a prime method for success in 2013 and will become a definitive one in 2014. Here's what we realized about content marketing in 2013, and where we're headed into 2014. A regular marketing tool for many companies, content creation became a prime method for success in 2013 and will become a definitive one in 2014. Here's what we realized about content marketing in 2013, and where we're headed into 2014. 0 Comments

Google AdWords Bidding Strategies: The Complete Guide

CPA Bidding

While bidding strategies have evolved over time, there are several core bidding types available in Google AdWords. Use this guide to skillfully navigate the advanced and complicated world of cost-per-click (CPC) bidding. While bidding strategies have evolved over time, there are several core bidding types available in Google AdWords. Use this guide to skillfully navigate the advanced and complicated world of cost-per-click (CPC) bidding. 0 Comments

Broken Link Building: How to Find Thousands of Broken Link Opportunities at a Time

Broken Links

Broken link building can play a valuable part in most people's link building strategies, but is an underused white hat strategy. Here's why broken link building is so attractive, outreach tips, and some tips for doing it at scale. Broken link building can play a valuable part in most people's link building strategies, but is an underused white hat strategy. Here's why broken link building is so attractive, outreach tips, and some tips for doing it at scale. 0 Comments

The New Inbox: The Intersection of Email, Mobile & Social Marketing

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The mobile age is transforming the "inbox." Here's why your email marketing is a strong foundation for social and mobile marketing success, and how you can immediately optimize for and navigate the social and mobile currents. The mobile age is transforming the "inbox." Here's why your email marketing is a strong foundation for social and mobile marketing success, and how you can immediately optimize for and navigate the social and mobile currents. 0 Comments

4 Google AdWords Updates You Might Have Missed

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Google AdWords has launched a series of changes for advertisers, including updates to AdWords Editor, a new Display Benchmarks Tool, and improvements to enhanced campaigns with flexible bid strategies. Here's a recap of the latest AdWords updates. Google AdWords has launched a series of changes for advertisers, including updates to AdWords Editor, a new Display Benchmarks Tool, and improvements to enhanced campaigns with flexible bid strategies. Here's a recap of the latest AdWords updates. 0 Comments

Managing Management Effectively: 5 Amazing Tactics That Can Be Harnessed for Agency or In-House PPC

management

If you’ve ever felt micromanaged by management or felt ignored by them, if you’ve felt passionately about strategies but couldn’t get buy-in, or if you’ve ever felt your heart sink at the thought of relaying bad news, then this article is for you! If you’ve ever felt micromanaged by management or felt ignored by them, if you’ve felt passionately about strategies but couldn’t get buy-in, or if you’ve ever felt your heart sink at the thought of relaying bad news, then this article is for you! 0 Comments

Why You Should Use the New Google Remarketing Code

remarketing-sale-promotion-cart-thank-you

Remarketing is one of the most powerful tools and campaign types available to online marketers in terms of driving additional conversions and positive ROI. Here are three reasons you should be excited about Google’s new universal remarketing code. Remarketing is one of the most powerful tools and campaign types available to online marketers in terms of driving additional conversions and positive ROI. Here are three reasons you should be excited about Google’s new universal remarketing code. 0 Comments

Non-Content Based Link Opportunities Are Often Missed

little-link-farmer

What do you do when you can't create endless amounts of "great content" in your niche? Here are a few linking strategies a website can pursue, even if it might not have the most engaging, magnetic, sticky, or shareable content in the world. What do you do when you can't create endless amounts of "great content" in your niche? Here are a few linking strategies a website can pursue, even if it might not have the most engaging, magnetic, sticky, or shareable content in the world. 0 Comments

How to Find a PPC Niche & Attract Customers

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Think you’re stuck with a not-so-great market or competitive environment? In search marketing, you often have a lot more control over those factors than you might think. Here’s how you can create an environment in which you can thrive. Think you’re stuck with a not-so-great market or competitive environment? In search marketing, you often have a lot more control over those factors than you might think. Here’s how you can create an environment in which you can thrive. 0 Comments

6 Reasons You Should Stay With Your Current Small Business SEM Provider

sem-provider

If your current SEM team exhibits these six traits - even when frustrations are high and the value proposition is in question - you may not know how good you already have it and it's merely time for a heart-to-heart discussion with your team. If your current SEM team exhibits these six traits - even when frustrations are high and the value proposition is in question - you may not know how good you already have it and it's merely time for a heart-to-heart discussion with your team. 0 Comments

How to Develop Link Marketing Ideas

chess-win

With these strategies, your company could be coming up with new link building ideas on a recurring basis. Just remember to keep an open mind, and be creative. Here's the inside scoop on how to come up with successful link building ideas. With these strategies, your company could be coming up with new link building ideas on a recurring basis. Just remember to keep an open mind, and be creative. Here's the inside scoop on how to come up with successful link building ideas. 0 Comments

My Favorite SEO Research Tool: PPC Data

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PPC data brings great clarity to the SEO strategy. PPC campaigns have the benefit of quickly providing a mountain of performance data. Within 30 days of running a PPC campaign, a company can quickly understand which keywords drive actual revenue. PPC data brings great clarity to the SEO strategy. PPC campaigns have the benefit of quickly providing a mountain of performance data. Within 30 days of running a PPC campaign, a company can quickly understand which keywords drive actual revenue. 0 Comments

Successful SEO Tactics: Off-Site Optimization

seo-tactics-external-influences-off-site

Building links without a thoughtful strategy only burns time and money. Link building isn’t purely a numbers game. Relevance and quality really do matter. Here’s how to keep your focus on the end user and make sure your content offers value. Building links without a thoughtful strategy only burns time and money. Link building isn’t purely a numbers game. Relevance and quality really do matter. Here’s how to keep your focus on the end user and make sure your content offers value. 0 Comments

Strategic SEM Planning for 2011

Don't break out the eggnog just yet. Your competition won't wait until January to figure out their 2011 strategies, and neither should you. Don't break out the eggnog just yet. Your competition won't wait until January to figure out their 2011 strategies, and neither should you. 0 Comments