Articles on strategic plan

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5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

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Use this 5-step approach to ensure action aligns with performance in your 2014 multi-channel marketing plan. Columnist Rebecca Murtagh shares tips to help marketers better allocate earned, paid and owned resources for optimal results. Use this 5-step approach to ensure action aligns with performance in your 2014 multi-channel marketing plan. Columnist Rebecca Murtagh shares tips to help marketers better allocate earned, paid and owned resources for optimal results. 0 Comments

12 Things You Need to Do NOW to Get Your SEM Holiday Campaigns Ready

Santa Time

Regardless of your product or service offering, you should start reviewing, planning, organizing, and optimizing for Q4 right now. Here's a checklist of strategies and things to think about now to end the year the on a triumphant note. Regardless of your product or service offering, you should start reviewing, planning, organizing, and optimizing for Q4 right now. Here's a checklist of strategies and things to think about now to end the year the on a triumphant note. 0 Comments

It's Time to Update the Definition of a Website

New Website Definition

For years the website has been defined as a computer term representing pages on the World Wide Web. This outdated perception is holding brands back from embracing the website for what it really is. Here's how a website should be defined. For years the website has been defined as a computer term representing pages on the World Wide Web. This outdated perception is holding brands back from embracing the website for what it really is. Here's how a website should be defined. 0 Comments