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How to Write Better Copy While Barely Trying: 6 Foolproof Tips

Writing Copy

The copy you use in ads, video scripts, blog posts, and infographics matters. It's your opportunity to connect with a customer, break through the noise, and create an impression in a customer's mind. Don't waste the opportunity with weak words. Your customers make judgments on whether they can trust your business or brand based on the words you use. Present the right image by writing better copy. 0 Comments

3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

Customer

Surveys can and should go much further than link bait. A well-constructed survey can give you useful insights into the market you're trying to penetrate and help you create solid content. Here are three valuable questions to include in every survey. Surveys can be a great source of publicity and editorial links. Ask these often overlooked questions to maximize the potential of creating useful content. 0 Comments

Conquering Content Marketing in 5 Steps: It All Starts With a Plan

Content Development Framework

Once you have a captive audience, promote your product. It seems simple, yet so few are able to create and market great content online. Here's how to come up with a plan that catches the attention of consumers and drives them to your website. Once you have a captive audience, promote your product. It seems simple, yet so few are able to create and market great content online. Here's how to come up with a plan that catches the attention of consumers and drives them to your website. 0 Comments

Why Content Marketing is a Definitive Method for Success in 2014

digital-path-to-succcess-content

A regular marketing tool for many companies, content creation became a prime method for success in 2013 and will become a definitive one in 2014. Here's what we realized about content marketing in 2013, and where we're headed into 2014. A regular marketing tool for many companies, content creation became a prime method for success in 2013 and will become a definitive one in 2014. Here's what we realized about content marketing in 2013, and where we're headed into 2014. 0 Comments

5 Ways to Use Video to Connect With Customers

video-view-finder

Your audience loves video. They love to consume it, to share, and to be part of it. Push your video marketing to the max, whether it’s by using it to recognize your audience, provoke a reaction, tell a story, simplify confusing ideas, or entertain. Your audience loves video. They love to consume it, to share, and to be part of it. Push your video marketing to the max, whether it’s by using it to recognize your audience, provoke a reaction, tell a story, simplify confusing ideas, or entertain. 0 Comments

Thinking About a New Site? How to Set Killer (and Realistic) Goals

body-goals

A site migration’s success hinges on upfront communication, group effort and a project lead that has a critical eye for success. Without this first step, the entire project is likely to be mismanaged, and you’ll end up wasting money and resources. A site migration’s success hinges on upfront communication, group effort and a project lead that has a critical eye for success. Without this first step, the entire project is likely to be mismanaged, and you’ll end up wasting money and resources. 0 Comments

Integrating Search, Part 2

Integration can be tricky, but stepping out of your comfort zone and embracing the larger world around you can mean the difference between winning a client and walking away empty-handed. Integration can be tricky, but stepping out of your comfort zone and embracing the larger world around you can mean the difference between winning a client and walking away empty-handed. 0 Comments