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Yahoo Recovers From Search Share Low in June

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Yahoo saw an incremental increase in its search share in July, according to comScore data, which brings it back from its lowest score ever. But it's still down more than a percentage point year-over-year, and critics of Yahoo CEO Marissa Mayer are speaking up. Yahoo saw an incremental increase in its search share in July, according to comScore data, which brings it back from its lowest score ever. 0 Comments

Reaching the College Market With PPC

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With the start of a new school year fast-approaching, it's time for businesses to tap into the lucrative college market with PPC search marketing tactics. With the start of a new school year fast-approaching, it's time for business to tap into the lucrative college market with PPC search marketing tactics. 0 Comments

5 Reasons Why Pitching International SEO is a Pain

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For global corporations, the move to international SEO is inevitable. Despite these challenges, companies can't afford to avoid international markets, regardless of the difficulty. Each of these difficulties can be overcome. For global corporations, the move to international SEO is inevitable. Despite these challenges, companies can't afford to avoid international markets, regardless of the difficulty. Each of these difficulties can be overcome. 0 Comments

Is comScore's Google Search Share Data False? Not Exactly

Organic Search Distribution comScore vs Conductor

Search market share data from comScore's isn't invalid or incorrect. But new research from Conductor is also pretty consistent with what many webmasters find when it comes to actual click-throughs to a site from Google search results. Search market share data from comScore's isn't invalid or incorrect. But new research from Conductor is also pretty consistent with what many webmasters find when it comes to actual click-throughs to a site from Google search results. 0 Comments

Marin Software's Context Connect Helps Advertisers Identify Trends & Take Action

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Marin data released today suggests that many residents shopped online during the polar vortex. However, that same data revealed missed advertising opportunities. Marin has announced a new tool to keep advertisers relevant in the face of such events. Marin data released today suggests that many residents shopped online during the polar vortex. However, that same data revealed missed advertising opportunities. Marin has announced a new tool to keep advertisers relevant in the face of such events. 0 Comments

Unraveling Big Data with Dixon Jones from Majestic SEO Ahead of ClickZ Live NY

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How can marketers make sense of the glut of insight they have at their fingertips? We ask Dixon Jones of Majestic SEO, which provides billions of bits of competitive and link data to search marketers and digital PR professionals around the world. How can marketers make sense of the glut of insight they have at their fingertips? We ask Dixon Jones of Majestic SEO, which provides billions of bits of competitive and link data to search marketers and digital PR professionals around the world. 0 Comments

How to Build Your First Content Marketing Strategy

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Any successful business online produces high-quality content that's both engaging and informative on a regular basis. Here's how to tell if you're producing effective content and then create an effective future content strategy in five steps. Any successful business online produces high-quality content that's both engaging and informative on a regular basis. Here's how to tell if you're producing effective content and then create an effective future content strategy in five steps. 0 Comments

Major Search Engines and Directories

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When you think search, no doubt you think Google. But there are other popular major search engines (e.g., Bing, Yahoo, Yandex, and Baidu) that you can turn when searching for information, images, maps, videos, products, or something local. When you think search, no doubt you think Google. But there are other popular major search engines (e.g., Bing, Yahoo, Yandex, and Baidu) that you can turn when searching for information, images, maps, videos, products, or something local. 0 Comments

The Mobile Local Opportunity, By the Numbers

Geo-Precise Ad Targeting Q1 2012 vs 2013

One of the highest performance-driving factors will be effective location targeting. That's not just geotargeting, but a holistic location strategy, including things like ad copy and tangible calls to action like phone calls and directions. One of the highest performance-driving factors will be effective location targeting. That's not just geotargeting, but a holistic location strategy, including things like ad copy and tangible calls to action like phone calls and directions. 0 Comments

2 Specific Strategies to Build Trust With Extra Cautious Prospects

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If you sell in a market where safety must precede enticement, then you must be sure to soothe potential clients and built trust prior to sharing expertise and offers. How? By showing prospects your human side and not overwhelming them. If you sell in a market where safety must precede enticement, then you must be sure to soothe potential clients and built trust prior to sharing expertise and offers. How? By showing prospects your human side and not overwhelming them. 0 Comments

Baidu Buys App Store 91 Wireless for $1.9 Billion

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Baidu is in the process of making one of the largest ever Chinese Internet takeovers, with a $1.9 billion purchase of 91 Wireless, an Internet app Store, from NetDragon. Baidu is in the process of making one of the largest ever Chinese Internet takeovers, with a $1.9 billion purchase of 91 Wireless, an Internet app Store, from NetDragon. 0 Comments

How to Win in the Google Stock Market

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A keyword's value depends on what kind of value you can extract from it – by repelling unqualified leads and attracting qualified ones. Through steady improvement, you can achieve market domination in one, and then an entire family, of keywords. A keyword's value depends on what kind of value you can extract from it – by repelling unqualified leads and attracting qualified ones. Through steady improvement, you can achieve market domination in one, and then an entire family, of keywords. 0 Comments

Facebook Reports $1.46 Billion in Q1 2013 Revenue

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Facebook's ad products delivered $1.25 billion, or 85 percent, of total revenue during the quarter while payments carried the remainder, lifting the company's net income to $219 million. Total advertising revenue grew 43 percent year-over-year. Facebook's ad products delivered $1.25 billion, or 85 percent, of total revenue during the quarter while payments carried the remainder, lifting the company's net income to $219 million. Total advertising revenue grew 43 percent year-over-year. 0 Comments

Reaching the Golden Mean of Branded to Non-Branded Traffic

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Traffic Marketers from strong brands pursue the 60/40 percent ratio of branded and non-branded traffic. They recognize the value of long-tail visitors, whose net-new traffic spikes traffic by 50 percent or more. Here are a few tips to attract new customers. Traffic Marketers from strong brands pursue the 60/40 percent ratio of branded and non-branded traffic. They recognize the value of long-tail visitors, whose net-new traffic spikes traffic by 50 percent or more. Here are a few tips to attract new customers. 0 Comments

Marin Software Raises $105 Million in IPO

Marin Software IPO NYSE

Marin Software went public today. The online advertising management platform's initial public offering (IPO) raised $105 million, as the company sold 7.5 million shares of stock at $14 per share – exceeding expectations of 7 million shares. Marin Software went public today. The online advertising management platform's initial public offering (IPO) raised $105 million, as the company sold 7.5 million shares of stock at $14 per share – exceeding expectations of 7 million shares. 0 Comments

Your Hidden PPC Prospect: Google

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Once you grok the basic Google concept (a win for the searcher is a win for Google), AdWords becomes not easy, but simple. Write ads and create landing pages and websites that serve your prospects’ first and your business second. Once you grok the basic Google concept (a win for the searcher is a win for Google), AdWords becomes not easy, but simple. Write ads and create landing pages and websites that serve your prospects’ first and your business second. 0 Comments

The Year in Search & Social Marketing: Highs & Lows of 2012

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Everyone loves the thrill of victory and the agony of defeat. Let's take a trip down memory lane to review the winning and losing moments in online and search marketing in 2012. Here are some memorable highlights from search, social and online tech. Everyone loves the thrill of victory and the agony of defeat. Let's take a trip down memory lane to review the winning and losing moments in online and search marketing in 2012. Here are some memorable highlights from search, social and online tech. 0 Comments

ROPE: 4 Essentials for Global Integrated Digital Marketing

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Integration continues to be a problem, especially across organizations with a global market presence online. The solution? Focus on improving these areas in 2013 to drive online marketing integration and enable efficiency across global regions. Integration continues to be a problem, especially across organizations with a global market presence online. The solution? Focus on improving these areas in 2013 to drive online marketing integration and enable efficiency across global regions. 0 Comments