Articles on statistics

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New UserStats Tool Uses Social Proof to Grow Conversions

userstats-example

UserStats.com recently hit the scene with a new tool that offers free to paid subscriptions for increasing a websites conversion through “social proof,” allowing websites to display users' activity, downloads, visitors, purchases, and more. UserStats.com recently hit the scene with a new tool that offers free to paid subscriptions for increasing a websites conversion through “social proof,” allowing websites to display users' activity, downloads, visitors, purchases, and more. 0 Comments

How Internal Data Can Cause External Damage

money-spent-on-ppc-by-small-battery-retailers

Using just one source of statistics to make business decisions is like driving a car with only one eye open. A company that only uses a single stream of data to make decisions can lose millions in revenue and allow other companies to profit. Using just one source of statistics to make business decisions is like driving a car with only one eye open. A company that only uses a single stream of data to make decisions can lose millions in revenue and allow other companies to profit. 0 Comments

12 Awesome Tactics for Crazy Productive PPC Meetings

client-meeting

For PPC managers, hosting awesome meetings/calls is mission critical. Implementing these tactics will provide you the chance to control the conversation and make sure that the powers-that-be understand what is happening with your PPC campaign. For PPC managers, hosting awesome meetings/calls is mission critical. Implementing these tactics will provide you the chance to control the conversation and make sure that the powers-that-be understand what is happening with your PPC campaign. 0 Comments

Can Google Correlate Be Used as a PPC Tool?

xkcd-correlation

Google have released a tool that enables you to investigate and compare correlations of search volumes across different terms over time. Could this be used as a keyword research tool for improving pay-per-click (PPC) campaigns? Google have released a tool that enables you to investigate and compare correlations of search volumes across different terms over time. Could this be used as a keyword research tool for improving pay-per-click (PPC) campaigns? 0 Comments

Lies, Damned Lies, and Statistics in Landing Page Optimization

The statistics branch of mathematics has a poor reputation among the public. While there's nothing wrong with statistics itself, there are many common misuses. Let's look at some of the implications for landing page optimization. The statistics branch of mathematics has a poor reputation among the public. While there's nothing wrong with statistics itself, there are many common misuses. Let's look at some of the implications for landing page optimization. 0 Comments

Applying Probability to Landing Page Optimization

In the context of LPO, probability can be viewed as simply taking the best guess given the available information. The more information you have, the more accurate your guess will become. In the context of LPO, probability can be viewed as simply taking the best guess given the available information. The more information you have, the more accurate your guess will become. 0 Comments

Survey Finds Search Engine Referrals Low

New statistics from WebSideStory's StatMarket service show that search engines generate only 7 percent of traffic to web sites, far below the leading methods of direct navigation or following links. The low figure is very surprising, because other surveys have consistently found that people report search engines as one of the top ways they find web sites. New statistics from WebSideStory's StatMarket service show that search engines generate only 7 percent of traffic to web sites, far below the leading methods of direct navigation or following links. The low figure is very surprising, because other surveys have consistently found that people report search engines as one of the top ways they find web sites. 0 Comments

Survey Finds Search Engine Referrals Low

New statistics from WebSideStory's StatMarket service show that search engines generate only 7 percent of traffic to web sites, far below the leading methods of direct navigation or following links. The low figure is very surprising, because other surveys have consistently found that people report search engines as one of the top ways they find web sites. New statistics from WebSideStory's StatMarket service show that search engines generate only 7 percent of traffic to web sites, far below the leading methods of direct navigation or following links. The low figure is very surprising, because other surveys have consistently found that people report search engines as one of the top ways they find web sites. 0 Comments

Alexa 2.0 for Explorer 4 Released

When I last reviewed Alexa, I found it a remarkable product. The latest release for Internet Explorer 4 makes it even easier to begin using this useful tool When I last reviewed Alexa, I found it a remarkable product. The latest release for Internet Explorer 4 makes it even easier to begin using this useful tool 0 Comments