Articles on standard deviation

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Say Goodbye to AdWords Average Position, Hello to Top of Page Rate

average-position-calculation

Average position is the most misleading and least helpful metric in AdWords. Clients and stakeholders must understand ROI, not position, is the most important PPC metric. Here's why you should wean yourself and your clients off average position. Average position is the most misleading and least helpful metric in AdWords. Clients and stakeholders must understand ROI, not position, is the most important PPC metric. Here's why you should wean yourself and your clients off average position. 0 Comments

4 Tips to Create a Viral Video

standing out

When creating videos, focus on high-arousal emotions and stay away from low-arousal emotions. Default to focusing on the positive more frequently than the negative, but don’t completely rule out negative content, it is still linked to virality. When creating videos, focus on high-arousal emotions and stay away from low-arousal emotions. Default to focusing on the positive more frequently than the negative, but don’t completely rule out negative content, it is still linked to virality. 0 Comments

Google AdWords Auction Insights: How to Take Your PPC Campaign From Good to Great

gold-gavel

Google AdWords Auction Insights offers advertisers unprecedented keyword data about their competitors. Learn what awesome things are available and how PPC campaign managers can use them for actual improvements in campaigns. Google AdWords Auction Insights offers advertisers unprecedented keyword data about their competitors. Learn what awesome things are available and how PPC campaign managers can use them for actual improvements in campaigns. 0 Comments

Don’t Neglect Landing Page Analysis

3-gears

We often look at effective search engine marketing as keywords, creatives, and landing pages. Too often, marketers neglect landing pages, which is a huge mistake as they can be instrumental in improving quality score and conversion rate. We often look at effective search engine marketing as keywords, creatives, and landing pages. Too often, marketers neglect landing pages, which is a huge mistake as they can be instrumental in improving quality score and conversion rate. 0 Comments

Important Timelines for AdWords Analysis

campaign-variability

If you're new to AdWords this article is for you. I'm going to talk you through how much data you need to be able to make decisions about your campaigns. Are short or long timelines better when examining campaign analytics? And how much is enough? If you're new to AdWords this article is for you. I'm going to talk you through how much data you need to be able to make decisions about your campaigns. Are short or long timelines better when examining campaign analytics? And how much is enough? 0 Comments

Can Google Correlate Be Used as a PPC Tool?

xkcd-correlation

Google have released a tool that enables you to investigate and compare correlations of search volumes across different terms over time. Could this be used as a keyword research tool for improving pay-per-click (PPC) campaigns? Google have released a tool that enables you to investigate and compare correlations of search volumes across different terms over time. Could this be used as a keyword research tool for improving pay-per-click (PPC) campaigns? 0 Comments