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Why We Need Control in PPC

control-ppc

Modifiers are the answer to many PPC issues. Rather than taking control away from advertisers, modifiers would give marketers the control we need. Modifiers are the answer to many PPC issues. Rather than taking control away from advertisers, modifiers would give marketers the control we need. 0 Comments

How to Find Link Building Opportunities in 5 Steps Using SpyFu's New Backlink Builder

Backlink Builder Backlink Kombat

With all the great tools already out there, why do you need another? The goal of using SpyFu's Backlink Builder tool isn't to "get a win on every page." It's to short-list sites that are worth looking at. And that's what this tool is great for. With all the great tools already out there, why do you need another? The goal of using SpyFu's Backlink Builder tool isn't to "get a win on every page." It's to short-list sites that are worth looking at. And that's what this tool is great for. 0 Comments

Paid & Subscription-Based Keyword Research Tools

wordstream-negative-keywords

Insight into what people search for online is key for search marketing success. While several free keyword tools are available, paid and subscription-based services tend to offer more analysis, competitive data, support, and extra features. Insight into what people search for online is key for search marketing success. While several free keyword tools are available, paid and subscription-based services tend to offer more analysis, competitive data, support, and extra features. 0 Comments

How to Decipher Your Competitors Digital Marketing Strategy

Ghostery Screenshot

Any industry landscape can become competitive with the addition of a new advertiser or two. In order to take your competition down, you’ll need as much information as possible on their digital strategy and the tactics they are implementing. Any industry landscape can become competitive with the addition of a new advertiser or two. In order to take your competition down, you’ll need as much information as possible on their digital strategy and the tactics they are implementing. 0 Comments

How Well-Run PPC Campaigns Reveal Valuable Inside Information to Competitors

capital-onemailer

People who effectively manage PPC campaigns for companies are unknowingly releasing a world of practical, usable data to their direct competitors – but only if competitors know how to find it. Learn how you can extract this valuable secret data. People who effectively manage PPC campaigns for companies are unknowingly releasing a world of practical, usable data to their direct competitors – but only if competitors know how to find it. Learn how you can extract this valuable secret data. 0 Comments

3 More Studies Examine Wikipedia’s Page 1 Google Rankings

wikipedia-google-page-1-rank-distributions

Three companies – Conductor, SpyFu, and Slingshot SEO – have released studies offering alternative looks at the distribution of Wikipedia results on Google’s first page and beyond, to determine how pages rank for a large assortment of queries. Three companies – Conductor, SpyFu, and Slingshot SEO – have released studies offering alternative looks at the distribution of Wikipedia results on Google’s first page and beyond, to determine how pages rank for a large assortment of queries. 0 Comments

Advanced Keyword Research Checklist: Using Multiple Datasets

Search behavior has long provided marketers with useful data for informing their search and other online marketing campaigns. But in 2009, there are additional datasets available to marketers, using mash-ups of analytics, paid and organic search, and social media. Search behavior has long provided marketers with useful data for informing their search and other online marketing campaigns. But in 2009, there are additional datasets available to marketers, using mash-ups of analytics, paid and organic search, and social media. 0 Comments