Articles on spend analysis

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Are You Tracking the Most Important PPC Stats?

PPC

Too many marketers are too cavalier about checking their PPC campaigns. Click-through rate, conversion rate, and daily and monthly spend are among the most important metrics. Too many marketers are too cavalier about checking their PPC campaigns. Click-through rate, conversion rate, and daily and monthly spend are among the most important metrics. 0 Comments

Mobile Surpasses Desktop in Search Queries

mobileads

BIA/Kelsey found that mobile has overtaken desktop in search query volume. While the numbers remain close, the gap will continue to increase over the next few years. BIA/Kelsey found that mobile has overtaken desktop in search query volume. While the numbers remain close, the gap will continue to increase over the next few years. 0 Comments

Mobile Search Spend Share to Reach 83% by 2018

mobileads

Recent eMarketer research found that mobile search spend is growing exponentially with no end in sight, even more so than they previously reported. eMarketer research finds that mobile search spend is growing exponentially, while Google's dominance is threatened by in-app searching. 0 Comments

Mobile PPC & Bing See Significant Gains in Q2 2013 Paid Search Reports

mobile-ppc-ignitionone-q2-2013

Reports from Covario, IgnitionOne, and RKG show that PPC advertising on mobile devices continues to grow significantly – and is up 100+ percent compared to this time last year. Meanwhile, Bing Ad traffic and costs are up, but ROI is stable. Reports from Covario, IgnitionOne, and RKG show that PPC advertising on mobile devices continues to grow significantly – and is up 100+ percent compared to this time last year. Meanwhile, Bing Ad traffic and costs are up, but ROI is stable. 0 Comments