Articles on South Korea

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Mobile Paid Search Spend Up 98% Globally vs. Last Year [Report]

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Covario released its quarterly report that looks at global paid search spend. Mobile online advertising saw a 98 percent increase in spend year-over-year (YoY) and 6 percent increase quarter-over-quarter (QoQ) globally. Overall, spend was up 21 percent YoY and 2 percent QoQ worldwide. Covario reports a 21 percent year-over-year spend increase and 2 percent QoQ boost amongst its high tech, consumer electronics, and retail clients. 0 Comments

Korea’s FTC Acquits Google of Antitrust Charges

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The Korean FTC stated Google was not demonstrating an unfair advantage by preloading its search engine on Android mobile phones. While this is one small battle won by Google, it still has its hands full with an ongoing antitrust battle in Europe. The Korean FTC stated Google was not demonstrating an unfair advantage by preloading its search engine on Android mobile phones. While this is one small battle won by Google, it still has its hands full with an ongoing antitrust battle in Europe. 0 Comments

Global Online Payment Methods

Credit Cards

Want to increase your conversions exponentially? Learn more about the payment methods of the countries you target. It signals trust and authority to your targeted local audience as well as providing all the options available to get you paid. Want to increase your conversions exponentially? Learn more about the payment methods of the countries you target. It signals trust and authority to your targeted local audience as well as providing all the options available to get you paid. 0 Comments

Google Maps North Korea – Including Gulag

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With the assistance of locals, Google has updated its Maps to fill in many of the blanks of North Korea's most remote locations, providing a more detailed picture of the country. But North Korea won't be happy about Google's labeling of "gulags." With the assistance of locals, Google has updated its Maps to fill in many of the blanks of North Korea's most remote locations, providing a more detailed picture of the country. But North Korea won't be happy about Google's labeling of "gulags." 0 Comments

Baidu Partners With Sina to Reinforce Mobile Search in China

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A roundup of the latest news in search from Asia, including what the alliance between China's biggest search engine and major content portal Sina means, Baidu's latest algorithm change, and YouTube's new local versions for Indonesia and Malaysia. A roundup of the latest news in search from Asia, including what the alliance between China's biggest search engine and major content portal Sina means, Baidu's latest algorithm change, and YouTube's new local versions for Indonesia and Malaysia. 0 Comments

Inbound Marketing in Various Languages

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The accessibility and global nature of the web opens up a host of opportunities to help your website get found by whole new markets. Addressing these issues can boost sales and engage customers when marketing your brand across different languages. The accessibility and global nature of the web opens up a host of opportunities to help your website get found by whole new markets. Addressing these issues can boost sales and engage customers when marketing your brand across different languages. 0 Comments

Google Reveals Argentina, South Korea Investigations

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In a filing with the U.S. Securities and Exchange Commission, Google revealed it is the subject of probes in both Argentina (over Google's search and advertising business) and South Korea (over Google's mobile and advertising business). In a filing with the U.S. Securities and Exchange Commission, Google revealed it is the subject of probes in both Argentina (over Google's search and advertising business) and South Korea (over Google's mobile and advertising business). 0 Comments

Global Search Engine Marketing [Book Review]

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"Global Search Engine Marketing" authors Anne Kennedy and Kristian Mar Hauksson, lay the foundation for a broad understanding of how the online marketing world operates in all the major regions of the world as well as special considerations. "Global Search Engine Marketing" authors Anne Kennedy and Kristian Mar Hauksson, lay the foundation for a broad understanding of how the online marketing world operates in all the major regions of the world as well as special considerations. 0 Comments

The Other Googles: Succeeding on Foreign Search Engines

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No SEM or SEO campaign should overlook the importance of Google. However, in certain markets, local competitors rule the roost. Names such as Baidu in Chaina, Yahoo Japan, and Yandex in Russia all offer unique marketing opportunities and benefits. No SEM or SEO campaign should overlook the importance of Google. However, in certain markets, local competitors rule the roost. Names such as Baidu in Chaina, Yahoo Japan, and Yandex in Russia all offer unique marketing opportunities and benefits. 0 Comments

SEO for Naver – Korea’s Largest Search Engine

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Naver feels that users can’t be perfectly satisfied with their search intention. Hence, Naver offers the search results of the various areas and categories such as news, Knowledge Q&A, blogs, paid, and data base searches all on the same page. Naver feels that users can’t be perfectly satisfied with their search intention. Hence, Naver offers the search results of the various areas and categories such as news, Knowledge Q&A, blogs, paid, and data base searches all on the same page. 0 Comments

Eric Schmidt Talks Android Patents, Motorola Independence, Apple Siri

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Microsoft shouldn’t make money on Android devices, Google will run Motorola independently, and Apple Siri is a “significant” rival to Google search, according to Google’s Executive Chairman Eric Schmidt. A quick rundown of Schmidt’s latest comments. Microsoft shouldn’t make money on Android devices, Google will run Motorola independently, and Apple Siri is a “significant” rival to Google search, according to Google’s Executive Chairman Eric Schmidt. A quick rundown of Schmidt’s latest comments. 0 Comments

S. Korea FTC Raids Google Over Android Practices

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Korean officials raided Google's Seoul offices on September 6 to investigate claims that the company is engaged in anticompetitive practices with their Android operating system. This is the second raid of Google’s Seoul offices in six months. Korean officials raided Google's Seoul offices on September 6 to investigate claims that the company is engaged in anticompetitive practices with their Android operating system. This is the second raid of Google’s Seoul offices in six months. 0 Comments

Asia Search Update: Yahoo Algo Transition Goes to India, Google Eyes Southeast Asia

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Yahoo organic results ready to transition to Bing in India; entertainment searches tops in Philippines; accessing search engines trails social networking for web activity in Malaysia; Google expands to Thailand; SEO for Naver; and more updates. Yahoo organic results ready to transition to Bing in India; entertainment searches tops in Philippines; accessing search engines trails social networking for web activity in Malaysia; Google expands to Thailand; SEO for Naver; and more updates. 0 Comments

Real Names: Google+, Government & The Identity Ecosystem

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Why is Google motivated to take such a hard line on identifying people by their real name on Google+? The simple answer, perhaps, is that Google and the government both want to make the Internet more about accountability, rather than anonymity. Why is Google motivated to take such a hard line on identifying people by their real name on Google+? The simple answer, perhaps, is that Google and the government both want to make the Internet more about accountability, rather than anonymity. 0 Comments

A Starter’s Guide to Search in Korea

Korea Search Market Share

Examining what South Korea’s top search engines Naver and Daum offer. Also: an overview of one of the few search markets where Google isn’t a major player, and tips for marketers planning a paid search campaign in Korea. Examining what South Korea’s top search engines Naver and Daum offer. Also: an overview of one of the few search markets where Google isn’t a major player, and tips for marketers planning a paid search campaign in Korea. 0 Comments

Yandex and Rambler Band Together Against Google Russia

Yandex Rambler

While Google has dominion in most countries, in Russia it's just a footnote to Yandex, the country's leading search engine. To ensure the continued market-share leadership, Yandex has partnered with the search site known as Rambler. While Google has dominion in most countries, in Russia it's just a footnote to Yandex, the country's leading search engine. To ensure the continued market-share leadership, Yandex has partnered with the search site known as Rambler. 0 Comments