Articles on source code

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4 Ways to Find Out Why Your Website Traffic Died After a Relaunch

reaper-and-keyboard

If done improperly, a site redesign, relaunch, or update can have disastrous consequences. What has gone wrong? Why are you experiencing a grave organic search exposure loss? Here's a quick assessment you can use to diagnose post-launch issues. If done improperly, a site redesign, relaunch, or update can have disastrous consequences. What has gone wrong? Why are you experiencing a grave organic search exposure loss? Here's a quick assessment you can use to diagnose post-launch issues. 0 Comments

SEO Audit Tips: 8 Examples of Why Your Source Code Matters

Source Code

When performing SEO audits, it’s incredibly important to dig into a website’s source code to understand what's present. Unfortunately, coding gremlins may be sitting below the surface, causing big SEO damage. Here are some top source code problems. When performing SEO audits, it’s incredibly important to dig into a website’s source code to understand what's present. Unfortunately, coding gremlins may be sitting below the surface, causing big SEO damage. Here are some top source code problems. 0 Comments

SEO Audits & the Web Developer Plugin: 12 Helpful Features for the Technical SEO

Web Developer Display Alt Attributes

When performing SEO audits, the right tools can make it easier to collect the necessary intelligence. Here’s a walk-through of 12 helpful features of the Web Developer Plugin (for Firefox and Chrome), which provides a boatload of functionality. When performing SEO audits, the right tools can make it easier to collect the necessary intelligence. Here’s a walk-through of 12 helpful features of the Web Developer Plugin (for Firefox and Chrome), which provides a boatload of functionality. 0 Comments

Move Over Xenu: Make Way for Screaming Frog’s SEO Spider [Review]

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For a long time, Xenu’s link sleuth has been a key secret weapon in the SEO’s arsenal. But there’s a new player on the block, Screaming Frog’s SEO Spider. Here’s a look at how the tools compare, and an overview of SEO Spider’s reports and features. For a long time, Xenu’s link sleuth has been a key secret weapon in the SEO’s arsenal. But there’s a new player on the block, Screaming Frog’s SEO Spider. Here’s a look at how the tools compare, and an overview of SEO Spider’s reports and features. 0 Comments

Track & Segment Your Way to More Accurate Bounce Rates

bounce-ball

In analytics, there are two truths about bounce rates: if you aren’t tagging your downloads or on-page events correctly, you could be missing out on the full picture; and segmentation is everything – it helps you discern "good" from "bad" metrics. In analytics, there are two truths about bounce rates: if you aren’t tagging your downloads or on-page events correctly, you could be missing out on the full picture; and segmentation is everything – it helps you discern "good" from "bad" metrics. 0 Comments

Strange Encounters of the SEO Kind

strange-encounter

This six-step investigation process will help you diagnose extraordinary SEO issues, such as an unexpected drop in traffic/rankings, an unexpected increase in traffic/rankings, or a seemingly random selection of pages not appearing in the index. This six-step investigation process will help you diagnose extraordinary SEO issues, such as an unexpected drop in traffic/rankings, an unexpected increase in traffic/rankings, or a seemingly random selection of pages not appearing in the index. 0 Comments

What Are Doorway Pages?

Webmasters sometimes use bridge pages or doorway pages to improve traffic. This describes how they are technically implemented, such as using cloaking, and some of the problems they have Webmasters sometimes use bridge pages or doorway pages to improve traffic. This describes how they are technically implemented, such as using cloaking, and some of the problems they have 0 Comments