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The "Content-Driven" Sales Funnel

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Though the "integrated" approach to content marketing will mean that your content is discovered through many varied channels, including search, it’s always best to take a keyword-centric approach to begin with. It’s always best to take a keyword-centric approach to content marketing to begin with. 0 Comments

3 Landing Page Headline Formulas to Target Your Prospects

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A searcher who lands on your landing page will give you a couple of seconds with your headline to tell them why they should stay. Here's a primer on constructing three headlines types corresponding to three different prospect levels of awareness. A searcher who lands on your landing page will give you a couple of seconds with your headline to tell them why they should stay. Here's a primer on constructing three headlines types corresponding to three different prospect levels of awareness. 0 Comments

4 In-House SEO Myths, 2 Solutions

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All you need is an executive on your side. SEOs are always included in the process. SEOs are listened to, and the advice acted upon. SEO is a “once and done” process. Umm, not quite. In-house SEO can be a myth-tifying world. Let’s talk solutions. All you need is an executive on your side. SEOs are always included in the process. SEOs are listened to, and the advice acted upon. SEO is a “once and done” process. Umm, not quite. In-house SEO can be a myth-tifying world. Let’s talk solutions. 0 Comments