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Evolution in Digital Marketing Skill Sets

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Because of technological advancements in the search marketing industry, marketing effectiveness is quickly becoming dependent on software to manage the volume of information and deliver the data to make the right decisions. Because of technological advancements in the search marketing industry, marketing effectiveness is quickly becoming dependent on software. 0 Comments

Bing Makes Technical Searches Easier

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Bing says it has streamlined technical searches, including easier API and code search reference queries, as well as simpler access to information about software and Microsoft products. Bing says it has streamlined technical searches, including easier API and code search reference queries, as well as simpler access to information about software and Microsoft products. 0 Comments

U.S. Search Awards 2014 Nominations Now Open

U.S. Search Awards 2014

No doubt ready to top what was an impressive inaugural event, the U.S. Search Awards will return during Pubcon this year to honor the top campaigns, software, teams, and individuals in search marketing. Nominations open today and close July 18. No doubt ready to top what was an impressive inaugural event, the U.S. Search Awards will return during Pubcon this year to honor the top campaigns, software, teams, and individuals in search marketing. Nominations open today and close July 18. 0 Comments

In Memoriam: Ren Warmuz of Trellian

Ren Warmuz

The search engine marketing and domain industries lost one of its greatest minds over the weekend. Ren Warmuz, founder and CEO of Trellian, who was battling cancer for about a year, passed away on October 27 at age 45. The search engine marketing and domain industries lost one of its greatest minds over the weekend. Ren Warmuz, founder and CEO of Trellian, who was battling cancer for about a year, passed away on October 27 at age 45. 0 Comments

23 Tips on How to A/B Test Like a Badass

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A/B testing is hitting the mainstream because it is so effective. And with so many tools available it has become very easy and very inexpensive to run. Here are 23 helpful tips on how you can take your A/B tests from basic to the next level. A/B testing is hitting the mainstream because it is so effective. And with so many tools available it has become very easy and very inexpensive to run. Here are 23 helpful tips on how you can take your A/B tests from basic to the next level. 0 Comments

Top 5 Mistakes People Make Buying Paid Search Software

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Do you expect paid search software to be a paid search manager? Are you looking to buy bid management software or going by a checklist? Is your taste too expensive? Do you not understand the setup process? Learn how you can avoid these mistakes. Do you expect paid search software to be a paid search manager? Are you looking to buy bid management software or going by a checklist? Is your taste too expensive? Do you not understand the setup process? Learn how you can avoid these mistakes. 0 Comments

PPC Ads: When ‘Free’ Still Feels Risky

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We all love free things, or at the very least, are intrigued by them. But assuming that a free trial or a free-but-limited sample will automatically win the prospect’s desire to engage in the service is a mistake. The proof is in the CTR. We all love free things, or at the very least, are intrigued by them. But assuming that a free trial or a free-but-limited sample will automatically win the prospect’s desire to engage in the service is a mistake. The proof is in the CTR. 0 Comments

Rich Snippets for Apps: A New Way to be Seen in SERPs

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Rich application snippets will be important and includable for any software developer website, software publishers, download portals, software review sites, etc. No doubt, sites that get these snippets first will have a great competitive advantage. Rich application snippets will be important and includable for any software developer website, software publishers, download portals, software review sites, etc. No doubt, sites that get these snippets first will have a great competitive advantage. 0 Comments

Lawsuit Accuses comScore of Major Privacy Violations

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A lawsuit accuses comScore of recording private consumer information (including social security numbers and payment data), manipulating computer security settings without authorization, and embedding their software in other applications. A lawsuit accuses comScore of recording private consumer information (including social security numbers and payment data), manipulating computer security settings without authorization, and embedding their software in other applications. 0 Comments

When Clicks Don't Get Credit for the Sale

Analytics & ROI expert Eric Enge explains the common problems associated with tracking pay per click campaigns through to the final conversion points. Get tips on how to investigate conversion tracking problems on your Web site and within your online marketing campaigns, and find methods to get more accurate data. Analytics & ROI expert Eric Enge explains the common problems associated with tracking pay per click campaigns through to the final conversion points. Get tips on how to investigate conversion tracking problems on your Web site and within your online marketing campaigns, and find methods to get more accurate data. 0 Comments

Gapster Security Hole Fixed

The Gapster bid management tool has closed a security hole that left account information unprotected on the web for what Gapster-owner Did-It.com says was a brief period.In December, Google became the first crawler-based search engine to break the 1.5 billion web page mark. In addition, the service rolled out changes designed to improve the freshness of its results and the ability for users to find news. The Gapster bid management tool has closed a security hole that left account information unprotected on the web for what Gapster-owner Did-It.com says was a brief period.In December, Google became the first crawler-based search engine to break the 1.5 billion web page mark. In addition, the service rolled out changes designed to improve the freshness of its results and the ability for users to find news. 0 Comments

Search Engine Marketers Prefer Manual Submission to Auto-Submit Tools

The results of a survey of web site marketers has found that most prefer to submit manually to search engines rather than use auto-submission tools. Most marketers said that this was because they "know" manual submission is more effective. The results of a survey of web site marketers has found that most prefer to submit manually to search engines rather than use auto-submission tools. Most marketers said that this was because they "know" manual submission is more effective. 0 Comments